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sky marketing islamabad

Keys to real estate marketing for millennials and generation Z

Younger generations are used to direct communication, very fast and through multiple channels almost simultaneously . And, when it comes time to enter the real estate market, they demand precisely that type of attention and a different type of service than that of older consumers. We review the most outstanding skymarketing

Clear concepts: Millennials and Generation Z

Millennials are considered to be those who reached adulthood at the turn of the century. In other words, approximately, those born in the 1980s and early 1990s. This sector of the population, therefore, has already surpassed or is approaching thirty, so they are no longer so young. Generation Z, meanwhile, includes those who have taken over from the previous generation , those born from the mid-90s to 2010, approximately. These are still clearly young.

Marketing for millennials

The milenials can ask many questions, demand a lot of information and are used to find only a click. In response, it is recommended to have an updated website and a blog with relevant and well-explained content on the buying and selling process, the steps to follow, expenses, etc. The real estate agent must demonstrate that he has extensive knowledge of the market, and also be prepared to serve them not only by email or phone, but also by WhatsApp, Skype or even private messages on social networks. These are some of the conclusions of this article from the Realty Times real estate news portal .

By all indications, the most appropriate social network right now to target this segment of the public is Instagram. Combine photos, short videos and a plan or graph of the house can be a good strategy in this medium and for this specific target. 

Having a space for comments and testimonials on the agency's website can be a good idea, as well as having all the information updated. A profile that is not moderately up-to-date on any of the social networks offers a very negative image for those who use them daily. If you cannot work on all of them, it is recommended to focus efforts on a couple of them and maintain them properly. Digital reputation is going to be more and more clone tycoon 2 codes

 

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