Condividi "Profit per Click: What It Is & Why You Should Track It"
What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives?
Consistently and correctly quantifying the value created for the enterprise via marketing initiatives.
To put it succinctly: answering the age-old questions of, “What’s the ROI on our marketing?”
Or, more simply, “What’s working and what isn’t working?”
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