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Being an SEO professional has its and its rewards.
After working in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites.
I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos.
I learned from for Business helpful tips and search engine submission.
My career took a turn when I jumped…Continua
Aggiunto da sam john su 25 Settembre 2020 a 13:05 — Nessun commento
Bing is improving several key search features with updates designed to provide users with a wider range of results.
Now, when users search using Bing, they can expect to see:
Each of these updates are made possible due to advancements Microsoft has made in the areas of Natural Language…Continua
Aggiunto da sam john su 25 Settembre 2020 a 12:57 — Nessun commento
Ahrefs’ paid tool provides keyword ideas as well as search volume for all match types.
It also has a keyword difficulty score metric which, , was slightly more accurate than other tools that offer a similar feature.
SEMrush has a keyword tool that is driven by its huge dataset of search data from 26 different countries.
Its results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking…Continua
Aggiunto da sam john su 24 Settembre 2020 a 15:14 — Nessun commento
The size of your business deeply influences your marketing strategy.
Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work with, and additional resources in other departments.
Take all of these benefits into consideration when planning your next enterprise link building strategy.
To successfully implement a large-scale link building…Continua
Aggiunto da sam john su 24 Settembre 2020 a 15:08 — Nessun commento
Fresh content still is powerful currency when it comes to search.
Ever since , the more recent and relevant your content is, the higher its chances to rank in SERPs.
But what about the “appearance” of freshness?
What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?
What are the SEO benefits – and the consequences?
Most importantly, how do you keep “
” – content that’s meant to…Continua
Aggiunto da sam john su 23 Settembre 2020 a 14:33 — Nessun commento
Copy is the unsung hero of websites.
All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends.
When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme.
Moreover, subpar copy will devalue a website – no matter how nice the design features are.
The realization that it’s time to update your web copy doesn’t always feel like a kick in the rear.
Aggiunto da sam john su 23 Settembre 2020 a 14:22 — Nessun commento
Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.
But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a .
And Google uses links for good reason.
Links, when they’re not manipulated, represent an endorsement of one site by another.
If you are…Continua
Aggiunto da sam john su 22 Settembre 2020 a 15:01 — Nessun commento
Links, when they’re not manipulated, represent an endorsement of one site by another.
If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).
So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.
However, you won’t rank simply by acquiring links, you need to…Continua
Aggiunto da sam john su 22 Settembre 2020 a 14:30 — Nessun commento
Targeting keywords that rank in striking distance (ie, keywords that rank in positions 11 to 20) are low-hanging fruit and provide quick wins to improve your performance.
Enter your domain in Ahrefs.
Go to organic keywords…
Aggiunto da sam john su 21 Settembre 2020 a 15:49 — Nessun commento
We can spots the more subtle (than dinosaur gender black) elements don’t seem quite right.
It’s what our clients pay us to do.
It’s more important than ever for clients to know and curate how they are represented in search results.
Silly things happen.
What do we do when misrepresentations contort from silly to intentional deception?
Disinformation is false or misleading information that is spread deliberately to deceive.
The information spread is…Continua
Aggiunto da sam john su 21 Settembre 2020 a 15:21 — Nessun commento
This list made me wonder why marketers focus on the reach of their campaign’s outputs, but influencers are focused on the growth of their program’s outcomes.
Influencers want to learn how the Instagram and YouTube algorithms work, because they want their videos discovered by more people.
And influencers are interested in learning how the TikTok and Twitter algorithms work, because they are thinking about creating content for those platforms.
Aggiunto da sam john su 18 Settembre 2020 a 16:42 — Nessun commento
Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life.
However, the end of campaign life cycles can become less than a lackluster period.
For those campaigns without a stop point, one can occasionally see audience fatigue.
But what if I said the campaigns didn’t have to die?
With a little retooling, you have the ability to stay visible for existing customers but also nurture…Continua
Aggiunto da sam john su 18 Settembre 2020 a 16:34 — Nessun commento
Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries?
This is a familiar challenge that faces website owners and SEOs alike – a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even though it just isn’t working.
On September 9, I moderated a sponsored presented by Jenny Halasz, President at JLH Marketing and Ambassador at OnCrawl.
She shared how to use internal…Continua
Aggiunto da sam john su 17 Settembre 2020 a 19:02 — Nessun commento
A lot of times it is hard for consultants to make the change from working in a silo and keeping knowledge to themselves to having to share.
As a consultant, your knowledge is your money.
But in-house, you’re being paid for that knowledge, not just for doing the work.
That goes to the main issue.
You as a manager or company owner need to take responsibility for your team.
You to work for your company and be on a team.
Aggiunto da sam john su 17 Settembre 2020 a 18:56 — Nessun commento
This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received my degree.
Almost 30 years later (man, I’m old), this simple three-word sentence still rings true.
The phrase is specifically germane to my current profession of search engine marketing.
But if you use too many keywords, or use them in the wrong place, you run the…Continua
Aggiunto da sam john su 16 Settembre 2020 a 18:02 — Nessun commento
People who consume online media are constantly changing.
These days, they look for instantaneous insights and results; making the role of machine learning even more important in SEO.
If you still aren’t sure how machine learning is changing SEO, it’s time to pay attention.
Machine learning is not new anymore – it’s been around and used for years.
But early adopters were able to reap the benefits.
For example, in 2017 Netflix saved $1 billion by using…Continua
Aggiunto da sam john su 16 Settembre 2020 a 17:57 — Nessun commento
A lot of links are built for SEO purposes, i.e. to increase the value of a website for search engines. All SEO profs do their best to make such links look natural, as Google relies only on backlinks that are considered as natural.
Aggiunto da sam john su 14 Settembre 2020 a 18:45 — Nessun commento
Link Building post for any new linkbuilders out there who wants a one-stop resource to guide them.
Backlinks are incoming links (excluding ads) that point from another website back to your own. Evaluating a site’s backlinks (or inbound links, or external links) helps search engines determine the site’s popularity, authority, and relative importance on the web.
Link building is a Search Engine Optimization (SEO) strategy involving the acquisition of hyperlinks from other websites, mainly for the purpose of enhancing search results on Google.