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Blog di Sam john (367)

SEO-Friendly UX: Make Your Site Run Like Clockwork

We all use the Internet. We dig through websites we find in search, ditching the ones we don’t like. Many of us have our own websites, so we want users to have a good time and come back again.

Of course, you can’t please everyone. Some users will like your site’s design, others will go somewhere they feel more welcome.

What people universally like is a website that runs like clockwork. And that’s within every site owner’s reach.

The technical side of quality UX consists…

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Aggiunto da sam john su 30 Novembre 2020 a 15:26 — Nessun commento

Is Multiple Domains Pointing to Single Website Good for SEO?

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision. This week’s Ask An SEO question comes to us from Ellis in “Parts Unknown.” Ellis asks: 



As always, the answer to this SEO question is a definitive “it depends.”



First, let’s define the situation and clarify some things.



And you do not mean “have the client’s website resolve for all of these domains.”







So,… Continua

Aggiunto da sam john su 30 Novembre 2020 a 15:22 — Nessun commento

How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus keyword) that clearly…

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Aggiunto da sam john su 27 Novembre 2020 a 15:18 — Nessun commento

Is Multiple Domains Pointing to Single Website Good for SEO?

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision.

So, assuming we’re talking about redirecting these other domains to the client’s primary domain…

The first questions we need to answer in this scenario are:

Where did these domains come from in the first place?

Has this client always had them (as in, were they the original registrant)?

Have these domains ever had a website of…

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Aggiunto da sam john su 27 Novembre 2020 a 15:07 — Nessun commento

Ways to Use Chrome DevTools for SEO Troubleshooting

For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.

Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.

By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the page.

This view alone…

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Aggiunto da sam john su 23 Novembre 2020 a 18:59 — Nessun commento

How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus keyword) that clearly…

Continua

Aggiunto da sam john su 23 Novembre 2020 a 18:50 — Nessun commento

How CRO Can Help Tie Your SEO Efforts to the Bottom Line

Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.



In reality, SEO efforts can and should be connected to bottom line metrics.



CRO (conversion rate optimization) is one often-overlooked method that can easily tie your business’s SEO efforts to the bottom line.



While CRO has often been categorized and thought of as a totally separate digital strategy from SEO, when used in conjunction, they become… Continua

Aggiunto da sam john su 20 Novembre 2020 a 19:58 — Nessun commento

Are Your Clients' Sites Ready for Google's New Ranking Signal?

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.

While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.

Being able to both understand and communicate the why effectively is…

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Aggiunto da sam john su 20 Novembre 2020 a 19:39 — Nessun commento

A -Point SEO Content Checklist for SMBs

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.

As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.

And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.

One advantage of this situation?

Refining your…

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Aggiunto da sam john su 19 Novembre 2020 a 15:57 — Nessun commento

Top Mistakes That Can Impact PPC Success

Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.

Are your PPC campaigns performing at the highest level possible?

Maybe. Or maybe not.

It doesn’t matter what type of company you work with, their industry, or their size.

There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes.

Some of these PPC mistakes obvious,…

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Aggiunto da sam john su 19 Novembre 2020 a 15:43 — Nessun commento

Why a Site with Less Backlinks Outranks a Site with More

To answer the question about why a site with fewer links will outrank a site with a ton, or how to get your website with a few links to outrank one with a few hundred thousand you need to look at what a link is.



Before we had smartphones, schema, and concepts like E-A-T, the search engines needed a way to determine the trust of a website and a specific page within that website.







Now that PageRank doesn’t exist (at least as we knew it back then), we have other… Continua

Aggiunto da sam john su 18 Novembre 2020 a 20:29 — Nessun commento

How Important Are Backlinks for SEO?

Companies that link to their other brands in their own footers or in their main navigation to switch between stores.

If you’re an authority and a blogger has a list of resources and other reading in their sidebar.

When you’re producing a ton of photo content and the website uses your work across numerous posts.

As you do something newsworthy and media companies, bloggers, and publications mention, source or feature you for it.

Providing databases and feeds to sell products… Continua

Aggiunto da sam john su 18 Novembre 2020 a 20:22 — Nessun commento

Reasons Your Website Can Have a High Bounce Rate

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.

It’s a question asked on Reddit and Twitter every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

This can even happen when a user idles on a page for more than 30 minutes.

So what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative term, which depends on…

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Aggiunto da sam john su 17 Novembre 2020 a 14:40 — Nessun commento

How to Rank a Video on Both YouTube & Google Search

These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.

There are a lot of factors that go into a video ranking well on YouTube, but one of the most important is quality.

Quality isn’t a direct ranking factor because there is no way to objectively measure that.

But it plays a significant role in user engagement – which is a direct ranking factor.

The more people who watch, like, and comment on a…

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Aggiunto da sam john su 17 Novembre 2020 a 14:36 — Nessun commento

Reasons Your Website Can Have a High Bounce Rate

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate. 

It’s a question asked on Reddit and Twitter every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

This can even happen when a user idles on a page for more than 30 minutes.

So what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative term, which depends on…

Continua

Aggiunto da sam john su 16 Novembre 2020 a 18:28 — Nessun commento

How to Predict Content Success with Python

Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.

They have learned to return results even when they can’t anticipate what people would search for.

Now, picture the significance of this opportunity.

Fetch one year’s worth of search query data from Google Search Console.

Isolate the queries in the last day of data and filter the ones previously unknown.

Try to…

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Aggiunto da sam john su 16 Novembre 2020 a 18:02 — Nessun commento

How the Universal SERPs Are Changing & How to Stay on Top

The demand for SEO is at an all-time high.

The global pandemic accelerated all industry’s digital transformation, including some of the most established sectors, such as:

Finance.

Healthcare.

Communication.

Conferences.

SEO is central to all marketing activities.

For SEO, that means staying on top of the SERPs by taking a multimedia format approach to content for Universal SERP rankings.

In this article, you’ll learn how some elements of the…

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Aggiunto da sam john su 13 Novembre 2020 a 15:03 — Nessun commento

Core Web Vitals Becoming Ranking Signals in May 2021

Google confirms Core Web Vitals are becoming ranking signals for search results in May 2021.

The ‘page experience’ signal combines Core Web Vitals with the following signals:

Mobile-friendliness

Safe-browsing

HTTPS-security

Intrusive interstitial guidelines

Core Web Vitals were introduced earlier this and are designed to measure how users experience the speed, responsiveness, and visual stability of a page.

Specifically, these are defined as the Core Web…

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Aggiunto da sam john su 13 Novembre 2020 a 14:46 — Nessun commento

How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research

Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media.

It’s one thing to know what’s trending now.

That’s a valuable asset for any digital marketer.

But what about what’s going to be trending tomorrow, or farther into the future?

How do you even predict that?

The Google Ads Keyword Forecast tool does…

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Aggiunto da sam john su 12 Novembre 2020 a 16:37 — Nessun commento

Important PPC Trends to Watch in 2021

What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.

In a normal year, PPC marketing is fairly unpredictable.

But 2020 was anything but a normal year.

Last year, nobody could have or would have predicted we’d be dealing with the impact of the ongoing coronavirus pandemic throughout 2020.

Instead, our PPC experts were busy talking about trends like automation,…

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Aggiunto da sam john su 12 Novembre 2020 a 16:33 — Nessun commento

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