Blog di Sam john -- Archivio di Gennaio 2021 (38)

Google’s John Mueller on Cleaning Up Hacked Pages

Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.

Mueller provided this advice on Reddit in response to a thread from a site owner dealing with thousands of hacker-injected web pages.

The site owner begins by asking whether it’s best to 404 or 410 the hacked pages, to which Mueller replies: “It doesn’t matter. The different is mostly theoretical.”

In a follow-up comment the site owner asks if there’s anything…

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Aggiunto da sam john su 29 Gennaio 2021 a 15:39 — Nessun commento

Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.

Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.

Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they…

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Aggiunto da sam john su 29 Gennaio 2021 a 15:35 — Nessun commento

Yandex & Baidu: Machine Learning with YATI and ERNIE

Since 2017, there has been little in terms of new ML technology from Yandex.

However, at the end of 2020, Yandex launched a new ranking algorithm based on transforming neural networks called YATI: Yet Another Transformer with Improvements.

It may not be poetic, but YATI has been hailed as the most significant and impactful change that Yandex has made to its search ranking algorithms since the introduction of MatrixNet in 2009.

As with all new search engine advancements,…

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Aggiunto da sam john su 28 Gennaio 2021 a 15:56 — Nessun commento

How to Get Your Website Listed in Google News

As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well.

Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories.

In the past, there were several steps to being considered for listing in Google News.

Late in 2019, however, Google changed its policy and removed…

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Aggiunto da sam john su 28 Gennaio 2021 a 15:28 — Nessun commento

Same Content in Different Formats is Not Duplicate

Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.

Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same.

It’s even possible that duplicate content isn’t as great of a issue as site owners and SEOs make it out to be, Mueller explains.

This topic came up during the Google Search Central…

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Aggiunto da sam john su 27 Gennaio 2021 a 13:20 — Nessun commento

Google Warns Against Using Web Stories Teasers

Google published a blog post (and a video) with a guideline statement meant to discourage using the Web Stories format for the purpose of traffic acquisition.

The article and the video note that there are growing amount of articles recommending the use of Web Stories as a teaser, a way to encourage visitors to click through and visit the website.

According to Google, this use of the Web Stories format presents a poor user experience. Google relates that they have received…

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Aggiunto da sam john su 27 Gennaio 2021 a 13:14 — Nessun commento

Does Google Set Limits to Search Traffic?

Google’s John Mueller answered a question about throttling traffic to sites displayed in . Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.

The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.

So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about…

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Aggiunto da sam john su 26 Gennaio 2021 a 8:56 — Nessun commento

How to Do a Content Gap Analysis for SEO

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.

One of the most common questions I get regarding content marketing is “How do I know what to write about?”

Looking to  is one way to determine which topics to tackle on your website.

But how do you know if you are missing out on other, more lucrative opportunities?

Conducting a content gap analysis is a smart way to find the “gaps”…

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Aggiunto da sam john su 26 Gennaio 2021 a 8:47 — Nessun commento

Google Clarifies Pause of Job Training Feature in Search

There is a long list of requirements in order to benefit from a future implementation of the Job Training feature of Google’s job search experience in Search.

A chief requirement is to use all of the required structured data.

Certificates and degree programs must lead to jobs that do not require a minimum of a bachelor’s degree and up to a two year length of classes.

Paid work programs do not have such time-based restrictions and can last longer than two…

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Aggiunto da sam john su 22 Gennaio 2021 a 17:24 — Nessun commento

Google Agrees to Pay French News Publishers for Content

Google has agreed to reach agreements to pay French news organizations for use of their content in Google News. The agreement follows a ruling by the French Competition Authority in April 2020 that found Google’s activities had harmed French news organizations.

Google has agreed to reach agreements to pay French news organizations for use of their content in Google News. The agreement follows a ruling by the French Competition Authority in April 2020 that found Google’s activities had…

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Aggiunto da sam john su 22 Gennaio 2021 a 17:15 — Nessun commento

A Technical SEO Guide to Lighthouse Performance Metrics

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask.

Either is an excellent option. Welcome!

For this merry adventure into demystifying developer documentation, I’ve recruited Technical SEO and Google Data Studio nerd Rachel Anderson.

Together, we’re hoping to take your performance improvement efforts from “make all the numbers green“ to some clear and meaningful action…

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Aggiunto da sam john su 21 Gennaio 2021 a 20:16 — Nessun commento

Google Uses Faster Storage For High Demand Pages

Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage.

This topic is discussed in the latest episode of Google’s Search Off the Record podcast which deals with language complexities in search index selection.

In explaining how Google builds its search index, Illyes says content is indexed on three types of storage

Illyes goes on to give examples of what would be stored on RAM, what…

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Aggiunto da sam john su 21 Gennaio 2021 a 20:01 — Nessun commento

Add Links to LinkedIn Stories With New Swipe-Up Feature

LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.

LinkedIn’s new swipe-up feature works in a similar way to what you may be accustomed to on Instagram Stories.

Available to LinkedIn Pages, and members who meet eligibility criteria, the new stories feature allows them to link out to a URL of their choice.

This creates another opportunity for LinkedIn Pages to drive traffic back to their company website, for…

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Aggiunto da sam john su 20 Gennaio 2021 a 14:46 — Nessun commento

TikTok Beats Facebook in Time Spent Per User

For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage.

App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.

Average time spent is up for nearly every app in every market, but few are up by as much as TikTok.

TikTok ranks in the top 5 by time spent, and the rate at which it grew over the past year outpaces nearly…

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Aggiunto da sam john su 20 Gennaio 2021 a 14:39 — Nessun commento

How Does the PRG Pattern Link Sculpting Work?

The PRG Pattern is basically a form button, like a submit button. For example, when a site visitor submits a form the form redirects the visitor to a “Thank you” page that thanks them for submitting the form.

When the person asking the question references a “button tag” what they are talking about is the button HTML element. The button HTML element is associated with forms, like a contact form, for example.

The PRG Pattern for conserving PageRank works in a similar way…

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Aggiunto da sam john su 19 Gennaio 2021 a 17:46 — Nessun commento

Google Confirms a Way to Hide Internal Links

There are legitimate reasons to hide links this way in ecommerce stores. Some stores may generate multiple URLs for the same product page. By using this method, a store owner can hide those links from Google and prevent them from having to deal with them. There are even Magento extensions that help to create these kinds of links for online stores.

Another reason for using the tactic is to keep PageRank from flowing to certain pages that don’t contribute to rankings. Examples of the…

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Aggiunto da sam john su 19 Gennaio 2021 a 17:39 — Nessun commento

How to Optimize Informational Copy for Ecommerce Category Pages

Learn how to optimize category pages to make the online shopping experience easier for shoppers and improve your ecommerce site's presence in search

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.

However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the…

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Aggiunto da sam john su 18 Gennaio 2021 a 15:06 — Nessun commento

How to Optimize Informational Copy for Ecommerce Category Pages

Learn how to optimize category pages to make the online shopping experience easier for shoppers and improve your ecommerce site's presence in search

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.

However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the…

Continua

Aggiunto da sam john su 18 Gennaio 2021 a 15:06 — Nessun commento

Google Reportedly Blocking Australian News From Search

Google is reportedly admitting to blocking Australian news sites from search results following a government order to pay news publishers.

Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.

The Sydney Morning Herald, which is one of the affected news sites, reports Google has admitted to removing content as part of an “experiment.”

The experiment is expected to run until early…

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Aggiunto da sam john su 18 Gennaio 2021 a 14:55 — Nessun commento

How To Optimize Category Pages

Category page optimization requires a creative, informed strategy.

Ask yourself this essential question: What factors help category pages rank for specific keywords?

Google offers little insight into the matter.

Google’s Webmaster Guidelines resource does not include information specific to category page ranking, leaving SEO pros in the dark.

This lack of direction may lead optimization efforts for category pages astray, devaluing these important pages.

To…

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Aggiunto da sam john su 15 Gennaio 2021 a 16:04 — Nessun commento

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