Blog di Sam john -- Archivio di Gennaio 2021 (38)

How To Optimize Category Pages

Category page optimization requires a creative, informed strategy.

Ask yourself this essential question: What factors help category pages rank for specific keywords?

Google offers little insight into the matter.

Google’s Webmaster Guidelines resource does not include information specific to category page ranking, leaving SEO pros in the dark.

This lack of direction may lead optimization efforts for category pages astray, devaluing these important pages.

To…

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Aggiunto da sam john su 15 Gennaio 2021 a 16:04 — Nessun commento

How to Create Optimized Informational Copy

Learn how to optimize category pages to make the online shopping experience easier for shoppers and improve your ecommerce site's presence in search.

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.

However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to…

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Aggiunto da sam john su 15 Gennaio 2021 a 15:57 — Nessun commento

YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.

YouTube advises creators of this change in the first news update of the year on its Creator Insider channel.

A “monetizing” creator is someone who has applied for, and been accepted into, the YouTube Partner Program (YPP).

Creators who belong to the YPP can run ads in their videos and earn a cut of the revenue based on how many views the ads receive.

There are three main…

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Aggiunto da sam john su 13 Gennaio 2021 a 15:15 — Nessun commento

WordPress Now Offers Website Development

The commercial arm of WordPress announced they were entering the website building business. The announcement was generally not well received by the WordPress web development community. Many softened their response and saw opportunity as more information became available.

People think of WordPress as the company that develops the open source content management system (CMS) called WordPress. But WordPress is more than the open source development community hosted on…

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Aggiunto da sam john su 13 Gennaio 2021 a 15:08 — Nessun commento

How to Remove Date Snippets from Search Results?

Google's John Mueller offers ideas on what to do about unwanted date snippets in the search results

Someone asked a great question in a recent Google SEO office-hours about preventing Google from showing published dates in the search result. Mueller recommended what to do in that situation where a date published should be prevented from showing in the search engine results pages (SERPs).

Static Pages and Publication Dates

Normally Google doesn’t show the date a page like…

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Aggiunto da sam john su 12 Gennaio 2021 a 15:36 — Nessun commento

Content Marketing: Unexpected Skills to Build

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry.

Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand.

For example, Google fills over 6,000 roles in one year alone. (They receive over 1 million applications – and hire less than 1%.)

But traditional education may be failing to properly prepare our…

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Aggiunto da sam john su 12 Gennaio 2021 a 15:31 — Nessun commento

YouTube Shares Keyword Research Tips For Videos

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.

In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year.

One of those questions focuses on keyword research and how to gauge which video topics will resonate with users.

Here’s a recap of the questions and…

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Aggiunto da sam john su 11 Gennaio 2021 a 19:08 — Nessun commento

Facebook Advertisers Brace for iOS Tracking Prompt Fallout

Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space.

While the anticipated data loss right now is tied to iOS 14 users, the bigger picture is this is likely the start of how privacy will be handled in the future.

This…

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Aggiunto da sam john su 11 Gennaio 2021 a 18:51 — Nessun commento

YouTube Shares Keyword Research Tips For Videos

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.

In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year.

One of those questions focuses on keyword research and how to gauge which video topics will resonate with users.

Here’s a recap of the questions and…

Continua

Aggiunto da sam john su 8 Gennaio 2021 a 19:10 — Nessun commento

Google on Improving Core Web Vitals Score by Blocking Countries

Martin Splitt, in a JavaScript SEO Office Hours video answered a question on improving Core Web Vitals score by blocking countries with slow Internet. The idea is that blocking those site visitors will prevent Google from incorporating those slow Core Web vitals metrics from being used to calculate the final score.

Core Web Vitals are a set of page experience metrics that will become ranking factors in 2021. There are two kinds of Core Web Vitals scores, Field Metrics and Lab…

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Aggiunto da sam john su 8 Gennaio 2021 a 18:47 — Nessun commento

Reasons Why You Need to Integrate CRO with SEO

Conversion rate optimization (CRO) can dovetail effectively with most marketing channels.

However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake.

While SEO and CRO have clearly defined roles to play (which we will explore next), they can also provide substantial cumulative gains, outweighing the value of each when used in isolation.

In this post, I share three of the most impactful reasons for…

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Aggiunto da sam john su 7 Gennaio 2021 a 16:21 — Nessun commento

Google Search Patents Mega-Roundup

Hello and welcome to our great, big, mega-post round-up of Google Search patents from 2020.

Throughout the year, I spend time collecting and writing about Google Search patents that are of interest to the SEO community. I also write about the interesting ones every now and again here on Search Engine Journal.

Now that we’ve made it to 2021 (thank goodness), I wanted to share the entire 2020 collection with you.

They’re grouped to make things easier and so that if you’d…

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Aggiunto da sam john su 7 Gennaio 2021 a 15:58 — Nessun commento

Enhance the Value of Search Insights With Action

Insights are great, but they serve far more value with instant action.

Making the case for budget and resources to power SEO automation is a hard sell if no one else in the organization understands what it does.

Which is the more compelling argument?

“It will save us time and money by automating repetitive tasks and also enables me to optimize our web content more effectively.”

Or…

“It assists in the analysis of our massive volume of consumer and market…

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Aggiunto da sam john su 6 Gennaio 2021 a 13:03 — Nessun commento

How Insight and Action Benefit Enterprise SEO

Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications.

As we enter this new year with trepidation amidst the ongoing uncertainty of a persistent global pandemic, enterprise organizations and their leaders are looking for proven, cost-effective ways to understand these continuous shifts in consumer behavior and demand.

Consumers turned to search en masse to feed their…

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Aggiunto da sam john su 6 Gennaio 2021 a 12:58 — Nessun commento

Try These PPC Strategies for Your B2B Business

It’s easy to get stuck in a routine with your B2B PPC program.

You monitor your paid search campaigns and optimize them. And they seem to be working well.

So why change anything?

In short, the reason is that you don’t know what you might be missing.

Without question, lots have changed this year (to put it mildly). And I’m sure these changes have impacted your industry, business, and competitors.

We’ve also seen plenty of changes in online advertising…

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Aggiunto da sam john su 5 Gennaio 2021 a 17:07 — Nessun commento

How to Optimize Universal App Campaigns

Once your app is connected to Google Ads, Google Play will automatically create a conversion source that consists of a download.

Another way to ease the process, right?

Not so fast.

There have been multiple instances where the Google Play source has overestimated initial downloads.

First Open events from Firebase or other third-party app sources have been more reliable and realistic, in my experience.

The other consideration is that you still need…

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Aggiunto da sam john su 5 Gennaio 2021 a 16:54 — Nessun commento

Profit per Click: What It Is & Why You Should Track It

What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives?

Consistently and correctly quantifying the value created for the enterprise via marketing initiatives.

To put it succinctly: answering the age-old questions of, “What’s the ROI on our marketing?”

Or, more simply, “What’s working and what isn’t working?”

Marketing platforms have historically offered marketers various types…

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Aggiunto da sam john su 4 Gennaio 2021 a 17:00 — Nessun commento

Search Marketing Year-End Audit Tips

A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how to do it right.

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers.

Interesting challenges presented themselves with shrunken budgets for many, or even altered tactics to see success during this year’s darkest days.

For a fortunate few, business actually grew…

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Aggiunto da sam john su 4 Gennaio 2021 a 16:55 — Nessun commento

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