Guest blogging isn’t about making a list of the most successful sites today and pitching to all of them.

If you want success, you need to follow the correct guidelines.

1. Be Selective About Where You Pitch

Pitching to one authoritative site that’s right for you is better than pitching to 100 authoritative sites that…

It’s easy to have a  love/hate relationship with .

On one hand, it presents every single of piece of information needed at one’s fingertips.

On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information.

As marketers, we only have so much time in a day.

We are tasked with moving quicker and making faster decisions.

When making strategic decisions in PPC campaigns, these five reports help get me…

It can sometimes be difficult to tell how much effort is reasonable, or if it’s even worthwhile to pursue a  from a particular website. Especially if you’re relatively new to SEO.

I was recently reminded of this while training an employee to find . She’s great at the job she does day in and day out, but she completely missed the mark on this.

Part of the reason she missed the mark was because I initially gave very loose guidelines. I like…

f you want to rank well in organic search, .

Google has told us as much, revealing that links are one of the .

Quality links increase the overall authority and trustworthiness of a page.

Quality links to multiple pieces of content regularly can increase domain-wide rankings with time.

Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email, content not…

Rumor has it that LinkedIn may be the up and coming advertising player this year.

Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.

What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals”…

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.

That means doing something different.

You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re…

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.

The most straightforward measurement is conversions.

Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.

Yet not all brands are capable of using conversions. There are a number of reasons for this:

• Web host doesn’t support conversion tracking code.
• Brand doesn’t have on-demand…