Being proactive in the face of economic downturns and natural crises is critical for any business.

One thing we learned from the 2008 recession is that marketing budgets are first to get cut – shrinking up to 30%.

That is why now is an important moment for SEO agencies to focus on the productivity and well-being of their teams, and above all, good client management.

Communication and care are crucial for navigating market uncertainties while transforming processes that…

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

• Does your social media support or even ?
• How does optimizing for search on social media affect your profile’s chance of showing up to new users?
• And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly…

Does Google care about who created specific content on the web, and do they use that information for purposes such as ranking pages on the web?

We can’t be certain of that, but Google has filed patents about authors and provided ways for content creators to indicate that they have published something somewhere.

I have been interested in authorship long before I became involved in SEO, and saw it appearing in search-related patents.

One of my favorite writers and among…

The world is currently in a state of confusion, panic, bewilderment, and uncertainty.

With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next.

But, we are a strong group, and we will get through this.

It might not look the same once the new normal is here but companies that are able to weather this downturn and strategically plan will come out much stronger and will be poised for quicker recovery.

To start…

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights.

Here are more details on each of the four new updates.

Google Ads rates creative assets with “low”, “good”, and “best” asset ratings.

Advertisers can better understand how Google defines these ratings with new tooltips.

Tooltips are displayed when hovering over a performance rating, as shown below.

A…

Google Discover has been visible on the homepage of Search since September 2018. It's also available in the Google App, on Android and when you swipe right on the home screen of some devices.

Reporting of Discover traffic only became available within the Google Search Console 6 months after launch.…

As events go virtual, get postponed, or altogether cancelled due to coronavirus – Google is supporting new types of event schema.

Several new, optional properties have been added with one of them being an ‘eventStatus’ property. This allows site owners to indicate whether an event has been canceled, postponed, or rescheduled.

Using the eventStatus property enables Google to show searchers the current state of an event, rather than…

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why.  Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment.

According to a report by digital marketing solutions provider , Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned…

In a Webmaster Hangout, Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline.

Links and Content Not Always to Blame

The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were to blame for the gradual drop in rankings (emphasis on a gradual month to month gradual drop).

This is something that has been a huge…

Twitter is providing guidance to businesses on how to best tweet about coronavirus as the situation becomes more serious with each passing day.

The company prefaces its advice by stating “this is not a marketing opportunity to capitalize on.” To that end, businesses are advised not to opportunistically link themselves to a health scare.

Currently, there is a COVID-19 related tweet every 45 milliseconds and #coronavirus is the second…

Examples of Unnatural Links

Below are 11 examples of unnatural links that could result in a penalty.

1. Link Schemes

Link schemes (also called link farms or private blog networks) are an old school link building tactic. Essentially, you build links by linking from other websites you own. Remember the J.C. Penney link scheme controversy? Overstock is another. And, Rap Genius.

How to fix: Stop using them immediately and add to the disavow list.

2. Low-Quality…

Do you want to drive more engagement and traffic via the social channels you are distributing your content to?

Of course, you do.

However, developing and managing effective modern content marketing and social media campaigns are easier said than done.

With the dawn of a new decade, marketers continue to experience challenges executing strategic and thoughtful digital marketing strategies – in particular, bringing together content marketing and social media.

It…

No matter how long you have been in the SEO field, you have probably heard about the importance of the structure of a site to organic search performance.

With every passing year, I find it closer to the top of my list of important things to work on when working with a site.

At its core, site structure is simply the act of organizing a website.

The goal of this organization is to create a site that is easily navigatable by users while simultaneously allowing search…

I debated using a “shocking” statistic here about how badly our attention spans have shortened or the continued trend of users scanning articles rather than reading them.

But I’ve had enough of the scary statistics.

What do we actually do about it?

We, as successful digital marketers, must find a way to help our audiences easily digest our content.

We cannot continue to serve content exclusively in the same way, and simply accept the fact that less than half…

All social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to invest your time (and potentially ad spend)?

The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to…

It’s no secret that site speed is important for SEO.

Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site.

A slow website and poor performance will impact user experience and accessibility, as well as affect a business’s growth and, ultimately, revenue.

In fact, organizations that have invested efforts into speed improvements have seen an increase in website traffic,…

Below are 11 examples of unnatural links that could result in a penalty.

1. Link Schemes

Link schemes (also called link farms or private blog networks) are an old school link building tactic. Essentially, you build links by linking from other websites you own. Remember the J.C. Penney link scheme controversy? Overstock is another. And, Rap Genius.

How to fix: Stop using them immediately and add to the disavow list.

2. Low-Quality Directories and Bookmarking…