Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review.

Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows.

Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations.

Choosing the right tool to add to your workflow largely depends…

Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.

Every business has some degree of seasonality.

Thankfully, this SEO force is a bit more predictable than others at measuring and counteracting.

Here is a process for diagnosing a seasonal SEO issue, tactics for overcoming the dips in the slow season, and advice for transitioning from slow to peak…

Ever since Google announced the launch of Schema.org, as an open-source, collaborative effort of several of the leading search engines, SEO professionals have pondered how much time and effort implementing structured data on their sites is worth.

There are a lot of “good” things SEO pros can do to try to enhance rankings and traffic, so it comes down to a matter of prioritizing.

SEO professionals typically assign a higher priority to tasks and projects that have the best chance…

Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.

Communication in any organization is extremely important.

With enterprise SEO, communication is even more imperative to success.

A struggle that most enterprise organizations have is communicating across multiple teams, whether it be several SEO teams across a larger global organization or communicating SEO to verticals or…

A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.

Google has quietly announced a content discovery service called Keen. Keen is being referred to as a Pinterest competitor but that’s not entirely accurate.

Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of…

Google is bringing fact check information to image search results worldwide starting today.

This change is being rolled out today to help people navigate issues around determining the authenticity of images and make more informed decisions about the content they consume.

When you see certain pictures in Google Images, such as a shark swimming down the street in Houston, Google will attach a “Fact Check” label underneath the…

It’s one thing to create SEO-friendly content but quite another to create content that converts that organic traffic into paying customers.

While many marketers are focused on keywords, on-page SEO, links, and the like, they often overlook the components that drive engagement and conversions.

Often, creating engaging content is as simple as “writing for the user” (i.e., writing content your target audience actually wants to read).

Ranking content for topics your audience…

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a page?

Inspiring…

When a Google Ads account struggles, there are usually some go-to areas to check out first. Here are seven common issues to look at and how to fix them.

Google Ads can feel like a difficult platform for advertisers to understand at times.

At its core, it seems simple: bid on keywords in real-time and get users to click on your ads.

The truth is, it’s a very robust platform that is starting to splinter into two use cases:

• Those for more…

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, SEO-friendly content, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a…

I was an early fan of a free app called Directr for Business, which was designed for small and medium-sized enterprises (SMEs).

As I mentioned in a post on the Inked blog, 10 Helpful Tips To Improve Your Video Content Quality, YouTube acquired the video editing startup that developed the app in August 2014.

Directr’s unique storyboard-driven creation process gave digital marketing agencies the ideas, guidance, and tools they needed to create great HD video with just their…

Using nofollow links when migrating sites from one domain to another is not recommended, Google says.

Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast.

The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects.

In episode one of ‘Search Off the…

Last week we covered that Google said again, nofollow links in guest blog posts, even if they are not paid guest blog posts. This is not new, Google said this many times over the years. But whenever I cover these statements, some SEOs are a bit shocked. Well, Google's John Mueller again over again said, nofollow them.

John said on Twitter when questioned about what he said earlier last week "essentially if the link is within the guest post, it should be nofollow, even if it's a…

Ever heard of the phrase "content is king"? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!

“I work in an online store selling art supplies and I’m standing at a crossroads deciding what to do with product descriptions (which at the moment are in many cases below standards – sometimes just one sentence). I see two options:

1. Create a separate platform that will aggregate information…

Want to know which paid media channels can help you target audiences that are most likely to convert? Join our next webinar for agencies and advertisers

During an economic downturn, ad market dynamics and ad buyer behaviors shift.

Amid these changes, it’s critical for consumer brands to continue to advertise.

Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy…

This was supposed to be the content marketing year for your business.

Your team had meticulous plans for generating content and improving revenue.

Then COVID-19 happened and all those plans seemed to have come to naught.

But wait.

Don’t give up just yet.

Your strategies and keyword research may no longer be relevant to the current pandemic market, but there is still room for adaptation.

Despite how dire the situation might seem, I can tell you that…

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.

CLS is the unexpected shifting of web page elements while the page is still downloading. The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content.

Minimizing CLS is…

Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.

The content generation technology and techniques I’m going to demonstrate in this column would seem out of a science fiction novel, but they are real and freely accessible now.

After I completed the coding experiments and started to write this piece, I pondered the positive and negative implications of…

The types of SEO techniques undertaken by SEO experts across the world are mainly divided into two broad categories, White Hat SEO and Black Hat SEO. And in some cases, Grey Hat is also considered as its significant part.

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search engine optimization is more important than ever. Google now processes more than 40,000 search queries every second, meaning that anyone who doesn’t use the different types of SEO will start to drop ranks at an alarming rate.

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