Blog di Sam john -- Archivio di Giugno 2020 (39)

Reasons Why People Visit Websites Today

Many people who are stuck at home are spending time online. Here are the top eight reasons why visitors check out websites nowadays.



Back in 2015, Think With Google published four new moments that every marketer should know.



They were mainly concerned with mobile use and listed these moments as follows:



I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online,…

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Aggiunto da sam john su 11 Giugno 2020 a 15:37 — Nessun commento

The Importance of an SEO Audit with Brian Harnish

Brian Harnish talks about how to approach SEO audits today and some tips for delivering reports that drive the most business value for clients.

For episode 199 of , I had the opportunity to interview , Sr. SEO Analyst at Bruce Clay, Inc.

Harnish talks about the common problem areas he encounters when conducting SEO audits, how to deliver an audit that drives the most business value, and more.

Brian Harnish…

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Aggiunto da sam john su 11 Giugno 2020 a 15:28 — Nessun commento

How Are Google’s Spam Fighting Victories

Google’s spam fighting efforts managed to keep user-generated spam at bay, which was reduced by 80% in 2018 and did not grow in 2019.

Link spam remains popular, but Google is getting better at detecting it. Moreover, Google confirmed paid links and link exchanges are even less effective now.

Google notes the progress it’s made to fight spammy sites with auto-generated and scraped content. These sites typically engage in behaviors that annoy or harm…

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Aggiunto da sam john su 10 Giugno 2020 a 14:26 — Nessun commento

Google Finds Over 25 Billion Spammy Pages Every Day

Google published its annual webspam report which quantifies the results of Google’s spam-fighting efforts in 2019.

Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today.

According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it that way.

For instance, Google’s webspam team discovers 25 billion spammy pages every day…

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Aggiunto da sam john su 10 Giugno 2020 a 14:19 — Nessun commento

What Is the Best Word Count for SEO?

How many words do you need to rank in first place? What is the optimum length of copy for SEO? Find out the truth behind word count and SEO.

How many words do I need to write?”

It’s a question I often hear when talking to clients about needing copy to enhance their pages.

The purpose of the copy, the detail it needs to contain and the audience it is speaking to are often secondary considerations.

For some reason, whenever an SEO mentions copy…

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Aggiunto da sam john su 9 Giugno 2020 a 15:28 — Nessun commento

How to Deal with Paginated Pages

The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.

This is a great question and one that can be really confusing to find good answers to.

Just over a year ago, Google to how they handle pagination.

And because many of us SEOs don’t put dates on our pages or never go back and update old posts, the web can be full of bad information about how to deal with…

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Aggiunto da sam john su 9 Giugno 2020 a 15:18 — Nessun commento

Google Says Some Guest Post Links Are Unnatural

Google's John Mueller commented on SEMRush's guest article outreach service. Mueller said it may result in unnatural links.

Google’s John Mueller responded to a tweet about guest post outreach. He appeared to say that paying a company to outreach for guest posts may result in unnatural links.

Guest Post Outreach

Guest posting for links is when a web publisher agrees to publish an article that’s written by someone else. The article typically contains a link to the site that…

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Aggiunto da sam john su 8 Giugno 2020 a 14:48 — Nessun commento

How Long Does SEO Take?

Three specific criteria play a significant role in how long your SEO will take to get results: competition, inbound links, and content.

One of the most common questions I get as an SEO professional is “How long does SEO take?”

It’s also one of the most frustrating questions because, while clients understandably want a definitive answer, there is simply no way to provide one due to all of the variables involved.

This is because, in addition to all of…

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Aggiunto da sam john su 8 Giugno 2020 a 14:42 — 1 Commento

Google Featured Snippets Update

Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page.

Google SearchLiaison announced via Twitter that Google had updated Featured Snippets. Clicking on many featured snippets will take a user directly to the text that is relevant to the search query.

This change isn’t happening to all featured snippets. It’s only happening where Google has a high confidence of…

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Aggiunto da sam john su 5 Giugno 2020 a 18:36 — Nessun commento

Co-Citation & Co-Occurrence: How Important Are They for SEO Today?

Want to understand what co-citation and co-occurrence mean and whether they should be part of your strategy today? Read on to find out.

As we all work to understand Google’s algorithm and become proactive and not reactive in our marketing strategies, you have to be careful you’re not falling victim to just another buzzword (and in this industry, that can be hard to navigate).

We did the research for you to understand what co-citation and co-occurrence mean,…

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Aggiunto da sam john su 5 Giugno 2020 a 18:24 — Nessun commento

Diagnose Google Ads’ Performance Changes Faster With Explanations

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions.

Anyone who has run Google Ads for a while has experienced logging in and noticing a decline in conversions, impressions, or click volume.

This immediately sets off a hunt for what’s causing it, which can be time-consuming to diagnose.

Common causes can be things like broken tracking, a new landing page that’s…

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Aggiunto da sam john su 4 Giugno 2020 a 17:28 — Nessun commento

Step Guide to Measuring Your Web Performance Using Python

Build your own custom Python script to automate the measurement of key speed and performance metrics for your website with this beginner-friendly guide.

Over the last month, Google has announced a number of advancements to how they will be measuring user experience through key speed and performance metrics.

Coincidentally, I have been working on putting together a Python script that uses the to collect metrics for a number of pages at a time, without needing to run…

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Aggiunto da sam john su 4 Giugno 2020 a 17:10 — Nessun commento

Google Issues Warning About Stale Search Results

The extent of the issue is not known at this time. The exact issue is also unknown, as “stale search results” is rather vague.

Google has had indexing issues in the recent past which always involved either one of two things happening.

New content was either not being indexed, or previously indexed content fell out of Google’s index.

Presumably this issue involves new content not being indexed, which would account for Google warning people about stale search…

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Aggiunto da sam john su 3 Giugno 2020 a 15:13 — Nessun commento

4 Things to Consider for an SEO-Friendly Rebrand & Domain Migration

Rebranding happens for a number of reasons.

Whether it’s a result of a company acquisition or a business decision, changing company name (and oftentimes the domain name at the same time) introduces a number of risks to a website’s organic search performance.

During a rebrand and domain migration, there are a number of factors to consider, other than the more traditional.

In this article, I’m going to:

  • Explore what some of these considerations, from…
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Aggiunto da sam john su 3 Giugno 2020 a 15:08 — Nessun commento

Google Explains How Author Pages May Help

In a Google Webmaster Central hangout, Google’s John Mueller answered whether it was worth spending time creating author pages.

Mueller downplayed the importance of author pages for ranking. He said that you can’t say author pages really matter.

Then he explained where it can matter.

Some people believe that author pages and “expert authors” are important for ranking.

But that’s not anything that Google has said.

I’ve had numerous companies come to…

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Aggiunto da sam john su 2 Giugno 2020 a 13:13 — Nessun commento

Bing Updates Backlink Research Tool

Bing updated an improved backlink research tool and announced it on Twitter. The backlink tool shows links from unique top referring domains, links on a page per page level as well as the top anchor text.

It also shows the same data for competitors.

This makes Bing’s backlink tool useful for researching links as part of a link building process.

Bings similar sites tool presents a great way to do backlink research. The tool helps you gain insights on competitor…

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Aggiunto da sam john su 2 Giugno 2020 a 13:03 — Nessun commento

What Is Evergreen Content & Why You Need It

Want to learn how to write content that brings you consistent organic traffic for months, years, or even a decade?

The secret is, it’s not about being trendy.

It’s not about volatile topics and click baits.

It’s not even about packing in 10 or 20 more hours a week to create a higher volume of content.

The real magic boils down to two words: evergreen content.

But what is evergreen content?

Why should you care…

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Aggiunto da sam john su 1 Giugno 2020 a 11:49 — Nessun commento

What Is Evergreen Content & Why You Need It

Want to learn how to write content that brings you consistent organic traffic for months, years, or even a decade?

The secret is, it’s not about being trendy.

It’s not about volatile topics and click baits.

It’s not even about packing in 10 or 20 more hours a week to create a higher volume of content.

The real magic boils down to two words: evergreen content.

But what is evergreen content?

Why should you care…

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Aggiunto da sam john su 1 Giugno 2020 a 11:49 — Nessun commento

Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube.

This was initially discovered by a Reddit user who posted the following screenshot.

In the example above you can see how a single web page result breaks up a search results page which is otherwise full of videos.

Users can either visit the page YouTube is displaying, or click a link to conduct a search directly on Google.

There’s no indication that the website result is…

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Aggiunto da sam john su 1 Giugno 2020 a 11:42 — Nessun commento

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