Blog di Sam john -- Archivio di Luglio 2020 (44)

Google SEO 101: Website Crawl Budget Explained

Google goes in depth on crawl budget, answering some of the most common SEO-related questions in the latest episode of SEO Mythbusting.



Joined by Merkle’s Alexis Sanders, Google’s Martin Splitt answers over a dozen questions that SEOs frequently ask about crawl budget.



Here’s a quick recap of each question and answer, along with its corresponding time stamp in the video.







Crawl budget is the balance between crawling as much content on a site as… Continua

Aggiunto da sam john su 16 Luglio 2020 a 17:25 — Nessun commento

Google SEO 101: Website Crawl Budget Explained

Google goes in depth on crawl budget, answering some of the most common SEO-related questions in the latest episode of SEO Mythbusting.



Joined by Merkle’s Alexis Sanders, Google’s Martin Splitt answers over a dozen questions that SEOs frequently ask about crawl budget.



Here’s a quick recap of each question and answer, along with its corresponding time stamp in the video.







Crawl budget is the balance between crawling as much content on a site as… Continua

Aggiunto da sam john su 16 Luglio 2020 a 17:25 — Nessun commento

4 Ways SEO & Sales Teams Can Work Better Together

Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration.







We are all familiar with the age-old tale of how marketing and sales teams once ran in complete silos.



In fact, many organizations still function this way.



But why?



At the end of the day, there is no major difference between.



We share the same primary goal – to drive… Continua

Aggiunto da sam john su 15 Luglio 2020 a 17:22 — Nessun commento

How SEOs Can Work with the Sales Team to Drive Business Growth

Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration.

We are all familiar with the age-old tale of how marketing and sales teams once ran in complete silos.

In fact, many organizations still function this way.

But why?

We share the same primary goal – to drive business growth.

Therefore, it’s in marketing’s best interest to help sales and in…

Continua

Aggiunto da sam john su 15 Luglio 2020 a 17:11 — Nessun commento

Can an Automatic Reload Script Hurt SEO?

What’s up, everyone? It’s time for another edition of Ask an SEO.

Today’s question is perfect for 2020 – because this topic is just one more thing that really annoys me.

Oren from Israel asks:

“Does a script which auto-reload my site every 5 minutes hurt SEO in anyway?

I see it does change some of the data in Google Analytics, such as “Average Session duration” for example.”

The simple answer to this…

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Aggiunto da sam john su 14 Luglio 2020 a 16:15 — Nessun commento

Which PPC Metrics Should You Focus On?

Your PPC metrics will depend on your campaign goals and whether you're in testing or scale mode. Here are some key paid search metrics to look at.

Distilling down the right workflow, structure, and strategy for you comes down to knowing:

Which metrics to focus on?

What kind of “improvement” do you need to see in the metric?

How long to give your tests before checking the metric again?

As we answer these questions, we’ll also parse the metrics into three…

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Aggiunto da sam john su 14 Luglio 2020 a 16:06 — Nessun commento

Signs Your Digital Marketing Strategy Needs an Overhaul

Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list.

One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from your marketing campaigns.

But determining whether your marketing needs an overhaul isn’t always that simple, as there can be many holes in your existing strategy.

The truth is, you may not know whether your…

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Aggiunto da sam john su 13 Luglio 2020 a 17:37 — Nessun commento

Google Ads to Ban Spying Products & Software

 Google Ads will be denying advertising for anything designed at "spyware and surveillance technology."



 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy and will apply to both search and shopping.







Historically, the policy has focused on dishonesty in many forms, but they mostly fall into things that mislead others, or those… Continua

Aggiunto da sam john su 13 Luglio 2020 a 17:29 — Nessun commento

Travel Marketing Strategy for Small Businesses: Here's What to Do

These tips can help travel business owners at the start of their journey get through these tough months and flourish on the other side.

It’s an incredibly difficult time for travel businesses with the industry being one of the worst-hit from the coronavirus pandemic.

However, there are shoots of recovery starting to show.

Many businesses are starting to move their focus back to marketing so they can be ahead of the curve when more widescale travel is…

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Aggiunto da sam john su 10 Luglio 2020 a 16:57 — Nessun commento

How to Generate Structured Data Automatically Using Computer Vision

This technique can help you produce quality structured data without manual input using the latest advances in computer vision.

While the improvements to the tool are really welcome and there are a decent number of tools and plugins that help produce structured data, there is still a significant gap.

Adding correct structured data to webpages remains a manual effort, and as it requires playing with code, which is very prone to…

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Aggiunto da sam john su 10 Luglio 2020 a 16:43 — Nessun commento

Google Creates a New Way to Drive Traffic Via Image Search

An update to Google Images creates a new way for site owners to drive traffic with their photos. 

Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic.

Launching this week, a new feature in Google Images surfaces quick facts about what’s being shown in photos.

Information about people, places or things related to the image is pulled from Google’s Knowledge Graph and displayed…

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Aggiunto da sam john su 9 Luglio 2020 a 16:16 — Nessun commento

How Tech-Savvy SEO Pros Can Work Effectively with Automation

The most advanced machine learning tools can't replace the humans behind them. Learn how tech-savvy SEO pros can work effectively with automation.

The global datasphere will grow from 33 zettabytes (each equal to a trillion gigabytes) in 2018 to 175 ZB by 2025.

In marketing, our role as the stewards of much of this data is growing, as well.

As of last year, more data is being stored in the enterprise core than in all the world’s existing endpoints, according to a report…

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Aggiunto da sam john su 9 Luglio 2020 a 16:06 — Nessun commento

Get Better PPC Results Fast with These 7 Google Ads Shortcuts

Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster.

PPC can suck up some major time if you’re wasting time on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools.

Here are seven Ads shortcuts and features to help you save time.

These processes can not only help you save time, but also give you insights faster so you’ll be on your…

Continua

Aggiunto da sam john su 8 Luglio 2020 a 17:35 — Nessun commento

How to Find & Improve Underperforming Content: A Practical Guide

Got website content that's no longer performing well? It may be time to refresh them. Learn how to find and boost the value of existing content.

All websites rely on effective content to bridge the gap between organizations and their audiences.

However, not all content is created on an equal footing or has the opportunity to fulfill its true potential.

In this practical guide, I will share a few of the practical tips and advice…

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Aggiunto da sam john su 8 Luglio 2020 a 17:21 — Nessun commento

Will Repeatedly Searching & Clicking My Site Increase Rankings?

Rarely in SEO do we have absolute answers, except this one. Without a doubt, clicks alone are not a ranking factor. Learn more here.

This week’s Ask an SEO question comes from Jeffrey in Taiwan. He asks:

Will repeatedly searching and clicking my site increase rankings?

The answer is no.

Rarely in SEO do we have absolute answers.

But I can…

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Aggiunto da sam john su 7 Luglio 2020 a 17:37 — Nessun commento

How to Recover from a Google My Business Listing Suspension

Did your Google My Business listing get suspended? Follow these steps to fix your GMB profile problems and request for reinstatement.

For most small businesses, Google My Business (GMB) is their marketing lifeline.

Because it’s free, many local businesses rely solely on their Google My Business profile to generate traffic and calls, as well as to bring customers to their storefronts.

Marketers know it’s…

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Aggiunto da sam john su 7 Luglio 2020 a 17:25 — Nessun commento

What Are Inbound Links & How to Get More of Them

Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.

Inlinks, backlinks, inbound links.

They all mean the same thing – someone else’s web property is linking to yours.

A hyperlink from one webpage to another.

A simple, integral part of the internet.

Spend any time in the SEO industry and you would think links directly equal profit.

Some SEO pros spend…

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Aggiunto da sam john su 6 Luglio 2020 a 17:58 — Nessun commento

Google Testing Thumbnail Images in Search Results

Google is testing the use of thumbnails images in different search contexts. The first version is in the search engine results page (SERP). The second version is using thumbnail images in Google Suggest dropdown.

The implementation of the thumbnail images is similar to how Google News displays thumbnail images.

Google Tests Thumbnail Images in Search Results

The images are square cropped versions of the featured images that are on the articles.

This is a…

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Aggiunto da sam john su 6 Luglio 2020 a 17:52 — Nessun commento

Want to Earn More Online? Let’s Talk About Conversions

Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.

SEO conversations generally center on creating content and promoting it. Something important that is rarely mentioned is in my opinion one of the most important considerations: conversions.

A conversion, in the context of search marketing, is when someone performs an action that the publisher wants them to…

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Aggiunto da sam john su 3 Luglio 2020 a 19:00 — Nessun commento

Google Finds SEOs Are Getting More Work During COVID-19

In the latest episode of Google’s Search Off the Record podcast, Webmaster Trends Analyst Gary Illyes goes over some surprising poll findings.







Google’s Gary Illyes polled SEOs about changes to their work-life during COVID-19, and the results were not what he expected.



Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat.



The poll results were… Continua

Aggiunto da sam john su 3 Luglio 2020 a 18:55 — Nessun commento

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