Blog di Sam john -- Archivio di Luglio 2020 (44)

E-A-T & Link Building: A Guide to Evaluating Prospects

E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. Here's a guide to help you get started.

E-A-T has been a hot topic when it comes to on-site content.

But why, how, and when should you consider concepts in E-A-T with link building efforts?

Your site cannot have E-A-T without a link and brand mention profile.

Google states that “sources of reputation” are “news articles,…

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Aggiunto da sam john su 2 Luglio 2020 a 18:05 — Nessun commento

In a Year of Worsts, SEO Just Became the Best

SEO just became the top priority marketing channel. Here's what led to this shift and how it impacts both organizations and marketers.







It’s safe to say 2020 has been – how do I put this eloquently – sucky.



I wouldn’t be surprised if that’s how future historians will refer to it.



However, amidst all the chaos in the world, something strange happened,



Something I don’t think anyone could have predicted.



SEO became the top…

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Aggiunto da sam john su 2 Luglio 2020 a 17:57 — Nessun commento

Ways to Convert Organic Traffic Into Qualified Leads

Are you optimizing your content for Google AND for conversions? Here are five ways you can turn organic traffic into qualified leads.

Visitors are nice, but paying customers are better.

With all the attention SEO professionals give to optimizing for search, it’s easy to neglect the other really big, important piece of the puzzle: conversion.

Brand awareness is golden, but only if you can translate it into an actual business.

All your…

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Aggiunto da sam john su 1 Luglio 2020 a 13:59 — Nessun commento

Bing Ranking Factors Revealed in Update to Webmaster Guidelines

In an updated version of Bing’s webmaster guidelines the search engine shares details about how content is ranked.

Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.

In addition, an existing section on things site owners should avoid doing has been updated with further recommendations.

Here’s a breakdown of the important changes to Bing’s webmaster guidelines

Until now, Bing’s webmaster…

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Aggiunto da sam john su 1 Luglio 2020 a 13:53 — Nessun commento

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