Blog di Sam john -- Archivio di Agosto 2020 (38)

Heading Tags are a Strong Signal

Google’s John Mueller answered a question about  He followed up his answer with a strong affirmation about the importance of heading tags for ranking.

What’s interesting about his follow up statement is that not only does he explain how heading tags , he calls them ranking factors.

What’s interesting about that statement about headings as ranking factors is that sites can rank well in Google without heading tags. Anyone who’s done…

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Aggiunto da sam john su 17 Agosto 2020 a 17:34 — Nessun commento

How to Integrate Content Marketing & SEO

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic.

When we spend all our time and efforts creating a fantastic in-depth piece of content that is visually appealing and loved by our customers, prospects, and clients – why not receive some of Google’s love too and grow your qualified organic traffic?

In many ways, the things that the Google algorithm favors are similar to what…

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Aggiunto da sam john su 17 Agosto 2020 a 17:27 — Nessun commento

How Google Improves Search Results

Contrary to what some people might think, Google cannot make changes to individual search results pages.

Rather, it implements systems that improve search results as a whole.

“No system is perfect, and sometimes ours may miss the mark and show you content that isn’t really that relevant or doesn’t come from the most reliable sources.

You might think that we can just fix the results for that specific search, but with billions of searches per day there’s no way…

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Aggiunto da sam john su 14 Agosto 2020 a 16:36 — Nessun commento

An Introduction to Natural Language Processing with Python for SEO

Want to prepare for the future of search? Learn practical natural language processing (NLP) while building a simple knowledge graph from scratch.

Natural language processing (NLP) is becoming more important than ever for SEO professionals.

It is crucial to start building the skills that will prepare you for all the amazing changes happening around us.

Hopefully, this column will motivate you to get started!

We are going to learn practical NLP…

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Aggiunto da sam john su 14 Agosto 2020 a 16:29 — Nessun commento

How to Align SEO & PPC for Better Ecommerce Results

The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society.

This has directly affected marketers, who need to stay on top of the latest trends affecting their customers.

SEO and search have been the only way for marketers to keep pace with the daily disruptions.

We can step back and take another perspective on all of this flux.

The pandemic has accelerated digital transformation trends that were already in motion before…

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Aggiunto da sam john su 13 Agosto 2020 a 16:37 — Nessun commento

Social Sharing Sites That Boost SEO & Drive Traffic

Having your content shared through bookmarking sites can drive traffic back to your site. Here are 130 social sharing sites you can take advantage of.

SEO is complex, to say the least.

So, when tools come along that make the art of  a little easier, we stand up and take notice.

Social bookmarking sites are one type of tool that can have a big impact.

Why? Because social sharing sites fuel one of the most important…

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Aggiunto da sam john su 13 Agosto 2020 a 16:27 — Nessun commento

Habits of Highly Ineffective SEO Professionals

Our work as SEO professionals can make or break a client's success. Learn seven bad habits to break if you want to be more effective.

Being ineffective at any job is a bad thing.

Being an ineffective SEO professional is an especially bad thing.

Why?

Because our work can make or break a client.

We’re capable of getting a site banned in Google.

And we’re capable of tripling online sales.

We can also sometimes skate by on not…

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Aggiunto da sam john su 12 Agosto 2020 a 18:54 — Nessun commento

What Is a SERP: A Visual Guide to Google Search Results & Features

There's much more to search engine results pages (SERPs) than 10 blue links. Here are all the SERP features you need to know for SEO today.

Google is always trying out new things, especially when it comes to its search results.

After all, with billions of searches conducted every day by users, Google is the world’s most popular choice for finding information online.

But Google’s constant tinkering and…

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Aggiunto da sam john su 12 Agosto 2020 a 18:39 — Nessun commento

Google Suffers Massive Glitch

Google suffered a glitch that negatively impacted search quality. This was not an update. It was a mistake of some kind.

Google’s search algorithm suffered an unprecedented glitch that affected search results.

Many in the search community believed it was an update.

The Google search glitch was keenly felt in Europe as well as Asia and all English speaking countries.

Google’s search glitch appeared to affect all languages, countries, and niches.

It affected…

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Aggiunto da sam john su 11 Agosto 2020 a 18:35 — Nessun commento

Should You Buy & Redirect Expired Domains?

Today’s Ask an SEO question is a fun one that’s sure to start lots of controversy, so I’m asking our editors if they can do something we rarely do: enable comments for this post!

In the spirit of controversy, let’s foster that and see what happens.

Redirecting expired domains is something that’s been around in the SEO world since about 30 seconds after the first SEO discovered PageRank.

It’s been around so long that the…

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Aggiunto da sam john su 11 Agosto 2020 a 18:26 — Nessun commento

A Guide to Building & Scaling Your Global SEO Program

Looking to build an enterprise SEO program that can scale globally? Read this to learn how to get your organization's international SEO strategy in place.

Oftentimes in the SEO community and industries in general, the concept of “” is associated with website size rather than organization size.

When in reality, enterprise SEO is a large-scale, strategic approach to search in an organization.

There is no hard-pressed rule where if you have X number of…

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Aggiunto da sam john su 10 Agosto 2020 a 18:06 — Nessun commento

Why Google Shows Black Doctors in a Search for White Ones

A Google search for White American Doctor shows Black doctors. Search results that go wrong provide clues about how Google ranks web pages.

Google’s Danny Sullivan Tweeted an explanation of why it appeared that Google favored images of African American doctors for search queries that were explicitly about Caucasian doctors.

On first glance it appears that either Google is broken or perhaps that the search results are showing an underlying bias toward images of African…

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Aggiunto da sam john su 10 Agosto 2020 a 17:55 — Nessun commento

Can PageRank Predict the NHL Playoffs?

PageRank has been really good at measuring the authority of webpages. But can it be used to find the most authoritative team in the NHL playoffs? Today I want to take a break from SEO to talk about sports – specifically hockey – in terms of SEO concepts.

The 2020 NHL playoffs are (finally) underway.

So in the spirit of debate, let’s find out if it’s possible to measure sports using SEO techniques – and ultimately predict the next NHL Stanley Cup champion. These days, all the…

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Aggiunto da sam john su 6 Agosto 2020 a 17:48 — Nessun commento

How (& Why) Search Engines Render Pages

How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post. 

How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post.

There is an interesting twist in how we think about indexing – and that is rendering.

When we think about ranking pages, we generally think about indexing.

That is to say, we generally think about the point in time…

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Aggiunto da sam john su 6 Agosto 2020 a 17:41 — Nessun commento

SEO for Images: See What You’re Missing in Your Visual Search Strategy

Are you missing out on organic opportunities for image search? Learn how to boost your traffic from Google by optimizing images.

The visual aspect of communication and marketing has become increasingly important.

But why is SEO for images – and the general concept of visual search – still considered a little more than a marketing nice-to-have?

In his  session,  detailed all the visual search opportunities you might be missing out on that can…

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Aggiunto da sam john su 5 Agosto 2020 a 17:25 — Nessun commento

How to Engage Your Organic Search Traffic on Social Media

This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.

When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for search engines to bring another person to your website.

And most businesses are waiting on Google to hopefully bring another…

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Aggiunto da sam john su 5 Agosto 2020 a 17:15 — Nessun commento

Google Adds New Structured Data Properties to Estimated Salary Dev Page

Google updated its structured data development page to add two new properties to the Occupation structured data and the OccupationAggregationByEmployer structured data. The two properties are “JobBenefits” and “industry.”

Estimated salaries can appear in the job experience on Google Search and as a salary estimate rich result for a given occupation.

Google added documentation for the optional jobBenefits and industry properties. While those properties are optional, they will…

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Aggiunto da sam john su 4 Agosto 2020 a 17:25 — Nessun commento

How Can I Set Up an SEO Agency?

Want to start an SEO agency? You need to look beyond your SEO skills. Read on and find out what it takes to become an SEO agency owner. 

Thirteen years ago I took the plunge and left the agency where I was working and started my own thing.

In those 13 years, I’ve been both poor and rich – in some cases at the same time.

Every day in my Facebook feed I see “consultants” promising a blueprint for starting an agency that will make a million dollars in just a…

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Aggiunto da sam john su 4 Agosto 2020 a 17:16 — Nessun commento

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