Blog di Sam john -- Archivio di Settembre 2020 (45)

Google Launches Mini-Site of Holiday Marketing Resources

Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.

The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google Maps.

Reaching customers online is especially crucial this year, as Google points to a study showing 71% of US adults plan to do more than half of their shopping digitally.

Those shoppers say…

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Aggiunto da sam john su 30 Settembre 2020 a 16:20 — Nessun commento

Google Explains Role of Time and Place in Search Rankings

Google’s Danny Sullivan published an explainer page on Google that provided details on how Google selects certain kinds of featured snippets.

The newly published article explains the role of time and place (geographic location) as signals that could trigger featured snippets.

The article was limited to two factors, time and geographic location (Danny used the word, space). He then used the phrase “critical context” to describe the importance of those two signals.

It’s…

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Aggiunto da sam john su 30 Settembre 2020 a 16:11 — Nessun commento

How Google Handles Naked Links

In a Google Office Hours SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google handles links that don’t have anchor text. In a follow up question he answered if text surrounding those kinds of links have an effect.

There are , including branded links, keyword optimized links, nofollowed links, etc. This question was about a type of link that is referred to as a naked link.

A naked link is a link that is in the form of the…

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Aggiunto da sam john su 29 Settembre 2020 a 17:56 — Nessun commento

How to Catch & Fix Common SEO Issues Before It’s Too Late

As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content.

On September 23, I moderated a sponsored  presented by Steven van Vessum, VP of Community at ContentKing.

He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

Google…

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Aggiunto da sam john su 29 Settembre 2020 a 16:56 — Nessun commento

How to Improve Your Writing Today

Back in 2007, freelancer writers like myself were paid crap per piece of website content.

Due to the youthful tastes of search engines and digital content,  were much simpler to conquer.

The goal was the more content, the better.

More content equals better rankings.

Better rankings equal stronger profit.

“The more content, the better” remains a significant saying across websites today.

Back then, the game plan was to pump…

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Aggiunto da sam john su 28 Settembre 2020 a 16:29 — Nessun commento

Key SEO Tips to Help Protect Your Personal Brand

Have you ever had someone say something about you online that wasn’t true?

I think most of us have.

We all understand the importance of a .

It’s incredibly important to control how your personal brand is perceived online.

But there are many things that can hurt you in that regard.

Things that can pop up in the SERPs when someone searches for our name that we may not want there.

Other people with similar names, information inaccuracies,…

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Aggiunto da sam john su 28 Settembre 2020 a 16:00 — Nessun commento

Most Important SEO Lessons From an SEO Veteran

Being an SEO professional has its  and its rewards.

After working in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites.

I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos.

I learned from  for Business helpful tips and search engine submission.

My career took a turn when I jumped…

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Aggiunto da sam john su 25 Settembre 2020 a 13:05 — Nessun commento

Bing Search Updates: Autosuggest

Bing is improving several key search features with updates designed to provide users with a wider range of results.

Now, when users search using Bing, they can expect to see:

  • Better autosuggest predictions
  • More ‘people also ask’ recommendations
  • Intelligent answers in more regions
  • Semantic highlighting in search snippets

Each of these updates are made possible due to advancements Microsoft has made in the areas of Natural Language…

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Aggiunto da sam john su 25 Settembre 2020 a 12:57 — Nessun commento

Best Google Keyword Planner Alternatives

Ahrefs’ paid tool provides keyword ideas as well as search volume for all match types.

It also has a keyword difficulty score metric which, , was slightly more accurate than other tools that offer a similar feature.

SEMrush has a keyword tool that is driven by its huge dataset of search data from 26 different countries.

Its results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking…

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Aggiunto da sam john su 24 Settembre 2020 a 15:14 — Nessun commento

Enterprise-Level Link Building Best Practices

The size of your business deeply influences your marketing strategy.

Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work with, and additional resources in other departments.

Take all of these benefits into consideration when planning your next enterprise link building strategy.

To successfully implement a large-scale link building…

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Aggiunto da sam john su 24 Settembre 2020 a 15:08 — Nessun commento

EO Tips to Safely Make Your Old Content Fresh Again

Fresh content still is powerful currency when it comes to search.

Ever since , the more recent and relevant your content is, the higher its chances to rank in SERPs.

But what about the “appearance” of freshness?

What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “

” – content that’s meant to…

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Aggiunto da sam john su 23 Settembre 2020 a 14:33 — Nessun commento

Signs You Need to Update Your Website Copy

Copy is the unsung hero of websites.

All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends.

When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme.

Moreover, subpar copy will devalue a website – no matter how nice the design features are.

The realization that it’s time to update your web copy doesn’t always feel like a kick in the rear.

But for…

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Aggiunto da sam john su 23 Settembre 2020 a 14:22 — Nessun commento

Modern Link Acquisition Tactics That Work

Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.

But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a .

And Google uses links for good reason.

Links, when they’re not manipulated, represent an endorsement of one site by another.

If you are…

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Aggiunto da sam john su 22 Settembre 2020 a 15:01 — Nessun commento

Modern Link Acquisition: 10 Tactics That Work

Links, when they’re not manipulated, represent an endorsement of one site by another.

If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).

So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.

However, you won’t rank simply by acquiring links, you need to…

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Aggiunto da sam john su 22 Settembre 2020 a 14:30 — Nessun commento

Enterprise SEO Strategies & Tactics That Really Work

Targeting keywords that rank in striking distance (ie, keywords that rank in positions 11 to 20) are low-hanging fruit and provide quick wins to improve your performance.

Enter your domain in Ahrefs.

Go to organic keywords…

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Aggiunto da sam john su 21 Settembre 2020 a 15:49 — Nessun commento

What the Search Industry Can Do to Fight Disinformation

We can spots the more subtle (than dinosaur gender black) elements don’t seem quite right.

It’s what our clients pay us to do.

It’s more important than ever for clients to know and curate how they are represented in search results.

Silly things happen.

What do we do when misrepresentations contort from silly to intentional deception?

Disinformation is false or misleading information that is spread deliberately to deceive.

The information spread is…

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Aggiunto da sam john su 21 Settembre 2020 a 15:21 — Nessun commento

How Do Social Media Algorithms Work?

This list made me wonder why marketers focus on the reach of their campaign’s outputs, but influencers are focused on the growth of their program’s outcomes.

Influencers want to learn how the Instagram and YouTube algorithms work, because they want their videos discovered by more people.

And influencers are interested in learning how the TikTok and Twitter algorithms work, because they are thinking about creating content for those platforms.

Facebook’s algorithm,…

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Aggiunto da sam john su 18 Settembre 2020 a 16:42 — Nessun commento

How Paid Search & Social Advertisers Can Maximize Audience Expansion

Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life.

However, the end of campaign life cycles can become less than a lackluster period.

For those campaigns without a stop point, one can occasionally see audience fatigue.

But what if I said the campaigns didn’t have to die?

With a little retooling, you have the ability to stay visible for existing customers but also nurture…

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Aggiunto da sam john su 18 Settembre 2020 a 16:34 — Nessun commento

How to Find Internal Linking Opportunities

Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries?

This is a familiar challenge that faces website owners and SEOs alike – a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even though it just isn’t working.

On September 9, I moderated a sponsored presented by Jenny Halasz, President at JLH Marketing and Ambassador at OnCrawl.

She shared how to use internal…

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Aggiunto da sam john su 17 Settembre 2020 a 19:02 — Nessun commento

How to Work with an ‘SEO Guru’ Who Isn’t a Team Player

A lot of times it is hard for consultants to make the change from working in a silo and keeping knowledge to themselves to having to share.

As a consultant, your knowledge is your money.

But in-house, you’re being paid for that knowledge, not just for doing the work.

That goes to the main issue.

You as a manager or company owner need to take responsibility for your team.

You  to work for your company and be on a team.

You…

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Aggiunto da sam john su 17 Settembre 2020 a 18:56 — Nessun commento

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