Blog di Sam john -- Archivio di Settembre 2020 (45)

How & Why Accessibility Matters for SEO

Ensuring websites are accessible and usable for everyone should be a primary concern for anyone who works within the online space.



While accessibility is more often seen as the responsibility of developers and designers, there is a lot of overlap in the SEO work we do to make websites accessible and easy for search engines to understand.



However, it isn’t something which is commonly spoken about within SEO, and not typically something that is included in the “need to know”… Continua

Aggiunto da sam john su 3 Settembre 2020 a 19:33 — Nessun commento

Google Shows “Licensable” Badges in Image Search Results

Google announced it was beta testing image licensing information in search results back in February – a full 6 months before being officially rolled out.

The update was announced well in advance to give site owners time to prepare their content by marking it up with the required structured data.

In order for images to display licensing information in search results, the site where the image is published must be using image license structured data.

Site owners can add the…

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Aggiunto da sam john su 2 Settembre 2020 a 15:15 — Nessun commento

Why Do SEO Forecasting Models Keep Failing Us?

Although forecasting is a fairly routine activity in the life of an SEO agency, there are a lot of pain points associated with it. It comes with:

  • The pressure to connect SEO performance with ROI and business results.
  • A requirement for investing in specialized tools that need the client’s buy-in and a thorough pitching journey.

And the process is not that clear-cut all the time.

The forces that influence your SEO performance are part of a complex…

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Aggiunto da sam john su 2 Settembre 2020 a 15:03 — Nessun commento

How Content Syndication Affects the Performance of Your Original Content

Content syndication can be tricky.

On the one hand, you want your content to be read by as many people as possible.

But on the other hand, you want as many people as possible to come to your website.

When you put your content on someone else’s site, you run the risk that they’ll read your content, but never visit your site.

But if the content isn’t on the other site, people may never see the content at all.

And that’s not even taking into account…

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Aggiunto da sam john su 1 Settembre 2020 a 16:11 — Nessun commento

WordPress 5.5.1 Fixes Millions of Broken Sites

WordPress published new information that describes why WordPress 5.5 negatively affected millions of websites, a staggering amount. WordPress is publishing a maintenance release, version 5.5.1. It is designed to serve as a patch to give time for plugin and theme developers to update their software.

The announcement about what went wrong linked to a spreadsheet naming hundreds of plugins and themes that were affected.

The spreadsheet also notes what the specific issue is for…

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Aggiunto da sam john su 1 Settembre 2020 a 13:31 — Nessun commento

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