Blog di Sam john -- Archivio di Ottobre 2020 (44)

Google Data on Most Popular Halloween Costumes

Google has released data on the most popular Halloween costumes of 2020 based on trending searches.

Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.

Google’s data can be useful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers.

These are the costume ideas people are searching for most, which can give you…

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Aggiunto da sam john su 19 Ottobre 2020 a 14:57 — Nessun commento

Common SEO Mistakes & How to Avoid Them

Don't let these blunders derail your website's SEO success. Look out for these 10 harmful errors and resolve them immediately. The demands on SEO are growing every day So are the opportunities in SEO. 

SEO has developed over recent years from being a siloed practise to a significant revenue channel. A channel that is becoming integrated into content marketing practices and overall digital strategies. 

From shifting marketing conditions to changes from search…

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Aggiunto da sam john su 19 Ottobre 2020 a 14:44 — Nessun commento

Google on Opportunities For SEO

Google's John Mueller offered his thoughts on the future of SEO. He focused on opportunities for small businesses and offered predictions on what will be big for SEO in the near future.

Google’s John Mueller offered his thoughts on the future of SEO. He focused on opportunities for small businesses and offered predictions on what will be big for SEO in the near future.

John Mueller expressed his opinion that SEO will keep becoming…

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Aggiunto da sam john su 15 Ottobre 2020 a 16:24 — Nessun commento

3 Latest Google Patents of Interest

In this week’s list of recently granted Google search patents, we tackle vectors, entities, and paramaterless search queries. 



Welcome back to another week where we look at some of the more interesting search-related patents awarded to Google.



If you didn’t catch, we rounded up all of the patents of interest for the first half of 2020.



In our weekly entries, we don’t go into a deep-dive of the patents, more of an overview so that you can decide if you want to… Continua

Aggiunto da sam john su 15 Ottobre 2020 a 15:30 — Nessun commento

How to Mine Your Archives for New Content Ideas

When it's time to brainstorm content ideas, you don't need to look further than your own archives. Here's how to mine them for new topics and ideas.

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them.

With every new piece of content you create, not only can you  it, you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related…

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Aggiunto da sam john su 14 Ottobre 2020 a 17:28 — Nessun commento

The Top 4 Enterprise SEO Platform Tools

Using an enterprise SEO platform can increase efficiency while managing organic search. This is a list of the top enterprise SEO marketing tools.

With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming.

Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization that are managing organic search…

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Aggiunto da sam john su 14 Ottobre 2020 a 17:20 — Nessun commento

When Should I Use a Canonical vs. a 301 Redirect?

Not sure when to use a 301 redirect vs. a canonical tag? Discover what they are and how to best use each method when managing duplicate content.

A 301 redirect is a way of permanently moving one URL to another.

From a user perspective, they type in one URL and magically get a different one.…

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Aggiunto da sam john su 13 Ottobre 2020 a 16:52 — Nessun commento

When to Use Nofollow on Links & When Not To

Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate… well, everything.

Nofollow basically tells Google (or any other search engine that supports this attribute) to not vouch for the target link.

Whereas it was previously used in the page-level meta tag (<meta name=”robots” content=”nofollow” />), it’s much more common to see it used on a per-link basis now.

A rel attribute…

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Aggiunto da sam john su 13 Ottobre 2020 a 16:41 — Nessun commento

Content Is King: The Greatest Lie Ever Told in SEO

Michelle started her blog as a way to keep track of her personal finances and help readers do the same.

It sounds generic, I know. There are so many financial blogs, some of them written by savvy experts and investors.

But there’s something about Michelle’s honest, down-to-earth, actionable advice that readers related to and loved.…

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Aggiunto da sam john su 12 Ottobre 2020 a 15:08 — Nessun commento

Google Indexing Bug Almost Fixed

Google offered an update on the ongoing indexing problems, stating that mobile indexing and canonicalization issues are almost fixed.

Google SearchLiaison tweeted an update about Google’s long running mobile indexing issues. He stated that the main indexing issue is 99% fixed. However…

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Aggiunto da sam john su 12 Ottobre 2020 a 14:46 — Nessun commento

Ranked Entities in Search Results at Google

A recently approved Google patent sheds light on the search engine's process behind showing ranked lists of entities in the SERPs. Learn more here

When someone searching enters a query into a search engine, such as “top 10 movies of 2020,” the search engine may return results showing links to several webpages relevant to the search query.

It may also show results that link to several webpages that include lists of the top movies of 2020.

A patent granted to Google relates…

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Aggiunto da sam john su 9 Ottobre 2020 a 14:02 — Nessun commento

How to Dominate SEO in Small Markets

SEO tactics effective in large markets may not work well for all campaigns. Here's how to rethink your SEO approach if you work on a smaller niche. 

Although Google’s algorithm is based on universal guidelines, every market is different from one another.

By this, I mean that an SEO campaign may differ if you’re targeting the search market in the U.S., compared to targeting small international markets like the Danish one.

International SEO practitioners get…

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Aggiunto da sam john su 9 Ottobre 2020 a 13:55 — Nessun commento

A Rundown of Google Patents from the First Half

Learn the latest info on Google patents. Here's a compilation of all the Google Search Patents of interest for the first six months of 2020.

Want to discover all of the Google Search Patents of interest for the first six months of 2020?

Then read on. I’ve rounded them all up in this article for you.

I’ve categorized them to make it a bit easier for those looking to research in specific areas.

For…

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Aggiunto da sam john su 8 Ottobre 2020 a 16:32 — Nessun commento

How to Establish a Training Program for Your SEO Team

Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team.

If you’re a solo SEO professional, then training is easy.

The only thing needed is your commitment to learning new things on a regular basis.

However, as soon as you hire one more person to help with your SEO efforts, you have a team, and transferrable training becomes a necessity.

And if…

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Aggiunto da sam john su 8 Ottobre 2020 a 16:07 — Nessun commento

Common Web Design Mistakes That Hurt SEO

People in the online world move at lightning speed.

They’re constantly zipping through social media, hammering away at emails, and zooming past a ton of generic headlines on the .

This means if they take the time to click on your site, and it takes forever to load, they’ll be gone before you know it.

After all, you didn’t invent the Keto diet or men’s wool socks.

There are other websites with the same information you have.

If you want your visitors to…

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Aggiunto da sam john su 7 Ottobre 2020 a 17:22 — Nessun commento

Tips to Use Google Trends for Better SEO

Google Trends an invaluable tool for any serious marketer.



Because of its power, it’s important that you understand how to use it properly and not to “discover trends” where none exists.



In this article, you’ll learn everything you need to know about Google Trends, plus 12 ways to use it for SEO.



Google Trends is a free tool that provides data and graphs on the popularity of specific search terms used on Google and YouTube.



It was originally… Continua

Aggiunto da sam john su 7 Ottobre 2020 a 17:12 — Nessun commento

Tips to Use Google Trends for Better SEO

Google Trends an invaluable tool for any serious marketer.



Because of its power, it’s important that you understand how to use it properly and not to “discover trends” where none exists.



In this article, you’ll learn everything you need to know about Google Trends, plus 12 ways to use it for SEO.



Google Trends is a free tool that provides data and graphs on the popularity of specific search terms used on Google and YouTube.



It was originally… Continua

Aggiunto da sam john su 7 Ottobre 2020 a 17:12 — Nessun commento

steps for Building an SEO Client Management System That Scales

An effective SEO client management system puts everything clients need in one place. Here's how you can build one that is seamless and scalable. 

This post was sponsored by SPP.co. The opinions expressed in this article are the sponsor’s own.

Having worked with thousands of agencies since starting  in 2014, we’ve learned a lot about what it takes to sell SEO at scale.

We’ll share some of those learnings…

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Aggiunto da sam john su 6 Ottobre 2020 a 16:12 — Nessun commento

What to Do When Your SEO Competitors Are Up to No Good

Watching your competitors more closely than you watch your own SEO results is a big mistake. Here's what to focus on instead.

But watching your competition more closely than you watch your own results is a big mistake.

In many cases, your competitors don’t know what they are doing, and if you assume they do just because they are ranking ahead of you for a keyword, you very well could be mistaken.

And if you copy what your competitors are doing without understanding the…

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Aggiunto da sam john su 6 Ottobre 2020 a 16:01 — Nessun commento

Reasons for Non-Showing Snippets in SERPs and What to do About Them

trying to figure out why your rich snippets are not showing in SERPs? Here are 12 possible reasons for this and what you can do Google’s organic search results used to be made up of 10 plain blue links and a small description for each.

Today, Google’s SERPs are much more feature-rich and complex.

Search features, such as rich snippets and featured snippets, draw the attention of Google users away from the plain old links.

How can you combat this?

By making sure…

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Aggiunto da sam john su 5 Ottobre 2020 a 16:56 — Nessun commento

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