Blog di Sam john -- Archivio di Novembre 2019 (4)

A Guide to Local Citation Building

When was the last time you performed a local online search?

When you want to find a product or service in your area, do you dust off the ol’ phone book, or do you turn to your favorite search engine?

Think about it: Say you live in Seattle, and you need to take your dog to the groomer, make dinner plans with your friends, and check movie listings.

Oh, and you have got to take your coat to the dry cleaner.

Will you search…

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Aggiunto da sam john su 27 Novembre 2019 a 12:00 — Nessun commento

How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book?

I know… it’s practically an ancient artifact. But it was useful, in its time.

Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses.

Now, phone books are practically obsolete. You search online for the product or service you need, and when you…

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Aggiunto da sam john su 25 Novembre 2019 a 10:30 — Nessun commento

How to Earn Links by Doing Something Truly Newsworthy

Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach. 

That means you need to first have a story that, from the audience’s perspective, is worth telling.

BUT just because you’ve got a great, newsworthy story, it doesn’t mean that you’ll earn links.

In fact, many news publications make it a rule to use the nofollow attribute or even not…

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Aggiunto da sam john su 19 Novembre 2019 a 13:30 — Nessun commento

Big Tips to Get Non-SEOs Bought Into SEO

Not to be pessimistic, but SEO can be an incredibly frustrating job.

It didn't take long to work in the industry for me to realize that SEO professionals were the outsiders.

Our successes often relied on other teams, not…

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Aggiunto da sam john su 19 Novembre 2019 a 13:30 — Nessun commento

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