As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a unique platform where Pinners can discover new ideas, businesses, and blogs.

While it differs from Google or Bing, many time-honored SEO tactics still hold true.

In this guide, you’ll discover some tried-and-true Pinterest SEO tips, as well as some future-forward strategies to help you make the most of this dynamic…

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Google’s John Mueller answered whether BERT is making exact match keywords of less importance. Mueller explained the purpose of BERT and how that might affect keyword use in the long run.



An example is the case of misspellings. In the past it was useful to salt a page with common keyword misspellings. This made it possible for a low quality affiliate site to rank over authoritative sites, sites that would never consciously add a misspelling to their pages.



This is no… Continua

Google's Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool

Google's John Mueller asked the SEO community why people are missing the URL submission tool. One person said that small sites are disadvantaged…

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As we near the end of another eventful year in SEO, let's reflect on seven important developments and takeaways that stood out

We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year.

In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time – but were confirmed this year.

Here’s what’s stood out to me this year…

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Luckily, Google has announced the different elements that will feed into determining the overall experience of a page. These are:

Core Web Vitals: A combination of three key performance metrics – Largest Contentful Paint, First Input Delay and Cumulative Layout Shift – that measure the visual loading, interactivity, and visual stability of a page as it loads for users.

Mobile-Friendliness: Looks at how easy websites are to use and navigate on mobile devices, including the…

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As we near the end of another eventful year in SEO, let's reflect on seven important developments and takeaways that stood out.

We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year.

In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time – but were confirmed this year.

I see a lot of SEO professionals…

Continua

Welcome back to another week for the geeks.

It was fairly quiet out there as far as Google search patents go, but I did see a couple worth sharing over the last few weeks.

So, let’s get into it.

Hell, recently I still see them talking about archaic approaches such as LSI.

To say a lot of the organic search profession is well and truly behind when it comes to how search actually works these days.

The core of this patent is discussing how in the past a lot of…

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Here’s why you should take Google's link building advice with a grain of salt and focus on tactics with proven results that will serve your company’s goals.

Since Google launched its podcast and Google Webmasters video series, SEO professionals have had more insight into the search engine’s recent inner workings and changes.

Both the podcast and video series include Google’s senior webmaster trends analyst, John Mueller, who also streams SEO office hour…

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Having an organic digital presence is essential to business success. Read on to learn how to measure, grow, and maintain it in search.



An organic presence is essential to any business that wants to succeed in the new age of search.



Having this presence demonstrates a clear vision.



This vision includes deeply understanding your target market and a clear definition of your target audience so you can effectively approach and appeal to them.



Here we are… Continua

Is your site ready for the big Google algorithm update in 2021? Here are seven user page experience aspects to focus on and how to optimize them.

In 2021, Google will be  to incorporate page experience as a ranking signal.

The aim of this change is to  being returned in the SERPs, rather than the traditional and more objective signals such as PageRank and on-page targeting that have been used…

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Want to make the most of Google Tag Manager's new features? Check out four simple steps to start using the updated preview mode in the platform.

Google recently announced an overhaul of the Preview Mode in Google Tag Manager (GTM).

Preview Mode is an incredibly useful feature allowing you to determine if tags are firing properly and what data GTM is picking up on before you make any changes live.

The previous Preview Mode showed up in a pane at the bottom of your window…

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Tracking rankings isn’t as clear cut as it used to be anymore. So are ranking tools still beneficial for SEO? Find out here.

This week’s Ask An SEO question is from Geoff in Birmingham, UK:

“Are search engine ranking tools any use when Google results are now so personalized? What are the alternatives to find out where a site ranks for a given search term/keyword?”

Are rankings even relevant anymore?

This has been a raging debate in the SEO community for well over…

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Google offers an in-depth look at the making of its DeepRank algorithm in a lengthy video about how search works.



Google is revealing new details about the making of its DeepRank algorithm which surfaces more relevant search results by understanding language the way humans do.



DeepRank is discussed in length in a brand new video from Google about how search works.



Among other aspects of search, Google’s video goes over the development, testing, and approval… Continua

Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale.

Google shared this advice in a set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations.

Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice for the upcoming shopping event.

The holiday shopping season kicks off every year on the day after Thanksgiving – also…

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Tracking rankings isn’t as clear cut as it used to be anymore. So are ranking tools still beneficial for SEO? Find out here.



This week’s Ask An SEO question is from Geoff in Birmingham, UK:



“Are search engine ranking tools any use when Google results are now so personalized? What are the alternatives to find out where a site ranks for a given search term/keyword?”



Are rankings even relevant anymore?



This has been a raging debate in the SEO community… Continua

Research into a brand, product, or service often begins online with a search.

Your website is likely to only be one or two of the results brought up when someone searches for your brand.

Unfavorable comparisons about your product and a competitor can be made by an objective third party.

Bad press can be high ranking.

If you aren’t actively monitoring what appears at the top of the search results for your branded keywords then you could be missing out on…

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SEO is crucial in shaping and controlling the narrative around your brand in the SERPs. Here are six essential SEO tips for managing your online reputation. All forms of marketing play a part in good brand management.

Using the same tone of voice throughout your ads and emails, and choosing the same photo assets for your website as your billboards, contribute to the picture that is painted when a customer considers your product or service.

Sometimes, however, your brand might…

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