If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.

That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO.

While I think that keywords are still important for measuring success for a site, I think updating that keyword-focused mindset to focusing on topics will yield better results. You may be asking yourself at this…

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.

Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.

Learning how to reclaim lost links will help to:

Regain link value.

Build your link…

Using company or personal online profiles to generate links is a tricky subject.

Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.

Even though a few shady marketers have twisted the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.

It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way…