Blog di Sam john -- Archivio di dicembre 2020 (35)

Adding Python to Your SEO Workflow

The best way to add Python into your workflow is to:

Think about what can be automated, especially when performing tedious tasks.

Identify any gaps in the analysis work you are performing, or have completed.

I have found that another useful way to get started learning is to use the data you already have access to, and from it using Python.

This is how I have learned most of the things I will be sharing in this article.

Learning Python isn’t necessary in order…

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Aggiunto da sam john su 31 dicembre 2020 a 18:30 — Nessun commento

Google Reveals Top Searches of 2020

Google’s annual list of top trending search terms shows what the world turned to Google for during one of the most historic years on record.

“2020 was the year we asked “why?”” – Google states in the introduction to its report.

People asked “why?” more than ever before as they searched Google for answers to all types of questions, which you’ll see in the following section.

Users broke records for the number of times “what day is it?” was searched for in a year. Searches…

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Aggiunto da sam john su 31 dicembre 2020 a 16:00 — Nessun commento

Twitter Relaunching Verified Accounts

Twitter paused its verification program in 2017 because of confusion over what the program was about.

A top concern was that the verification signaled Twitter’s endorsement of the member. This perception of endorsement became worse as the program rolled out to the general public, at which point Twitter pulled the plug on the verification program.

Twitter announced it is relaunching it’s Verified Accounts program. Account verification features blue badges that are intended to…

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Aggiunto da sam john su 30 dicembre 2020 a 18:58 — Nessun commento

Paid Media Marketing: Changes to Make in 2021

A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan.

Passing ads are a growing sector of the paid media world.

This is evidenced by the recent evolution of Instagram Reels as well as the widespread popularity of sources like TikTok, Instagram stories, and Facebook stories.

Basically, if it passes through the user’s streaming or browsing session, you can consider it a passing ad…

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Aggiunto da sam john su 30 dicembre 2020 a 15:42 — Nessun commento

Myths About YouTube Trending Debunked

YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.

The myths which are debunked by a member of YouTube’s creator content strategy team include:

YouTube Trending gives preferential treatment to specific creators.

YouTube Trending is exclusive to high profile creators.

There’s an ideal time to publish to get featured in Trending.

Before getting into these myths let’s…

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Aggiunto da sam john su 29 dicembre 2020 a 18:10 — Nessun commento

How to Repurpose Content With Instagram's Most Popular Features

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery.

If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in your social media strategy.

Another way to take advantage of longer-form written content is by curating Instagram Guides.

Originally…

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Aggiunto da sam john su 29 dicembre 2020 a 17:50 — Nessun commento

Important PPC Trends to Watch in 2021

What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.

In a normal year, PPC marketing is fairly unpredictable.…

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Aggiunto da sam john su 28 dicembre 2020 a 12:00 — Nessun commento

What Search Marketers Need to Know About Criteo’s Retail Media Platform

Here's everything you need to know about Criteo's Retail Media platform, what it does for sponsored products, and how to get started

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it.

You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a company called Hooklogic.

Hooklogic had built a…

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Aggiunto da sam john su 23 dicembre 2020 a 19:22 — Nessun commento

How to Build the Right Set of SEO Resources for Your Company

Executing successfully on SEO is a challenge for companies of all shapes and sizes.

Building the right set of resources from day one is the most critical component for success.

For mid-market and enterprise businesses, you’ll need to nail down these three elements to succeed in SEO.

Allocating limited dollars to the most effective actions.

Synchronizing complex workflows across multiple skillsets.

Iterating and innovating towards goals of continuous…

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Aggiunto da sam john su 23 dicembre 2020 a 19:16 — Nessun commento

Things You Must Know About SEO in 2021

But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad.

After all, I welcomed my youngest son to the world this year, and I think he’s pretty great!

I also learned a lot about our industry, SEO, and I feel we should all pay close attention to what transpired this year and leverage that information to become better, more prepared search marketers moving forward.

It’s important to know that search intent and demand are fluid – and much…

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Aggiunto da sam john su 22 dicembre 2020 a 19:20 — Nessun commento

You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It!

2020 has been the year of uncertainty. Strategies changed overnight and clients’ budgets were no longer stable, which called for new approaches.

“How much should we invest?” is one of the questions that became critical. It’s one you’ll still have to tackle as CMOs are pressed to make the most out of shrinking marketing budgets.

To help your clients get back on track or manage growth in their vertical, you can create multiple business scenarios – from prosperity to hardship.…

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Aggiunto da sam john su 22 dicembre 2020 a 19:17 — Nessun commento

Google Search Patent Update

Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here 

Welcome back to another week for the geeks.

The last few weeks were a bit uneventful, but I did come up with a few that really are worth a read.

As always, patents take some time to get into, but the more of them you read, the easier it gets.

So, please do take some time to click through and give them a full read.

It can…

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Aggiunto da sam john su 21 dicembre 2020 a 18:42 — Nessun commento

Google December 2020 Core Update Insights

Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened.

In my opinion, Google updates have increasingly been less about ranking factors and more about improving how queries and web pages are understood.

Some have offered the opinion that Google is randomizing search results in order to fool those who try to reverse engineer Google’s algorithm.

I don’t share that…

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Aggiunto da sam john su 21 dicembre 2020 a 18:35 — Nessun commento

Worst Content Campaigns in History (And Lessons to Learn From Them

Do you feel a rush of fear each time your finger hovers over the “publish” button on your content campaign?



You should. 



I’m not saying this to scare you.



But the truth is, a single “publish” of the wrong content can send your brand spiraling, accumulating tons of hate messages, and even losing millions of dollars (as I’ll show you in an example later on). 



So how can you avoid nightmares like this?



You can’t. Not entirely. There will… Continua

Aggiunto da sam john su 18 dicembre 2020 a 13:56 — Nessun commento

How to Manage a Data-Driven Content Marketing Calendar

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.



A content marketing calendar is a must-have tool if you want to keep your campaigns organized for maximum efficiency, productivity, and performance.



Adding data to the mix to inform what goes into the calendar and when will supercharge your efforts and help to ensure long term success.







Plan out… Continua

Aggiunto da sam john su 18 dicembre 2020 a 13:50 — Nessun commento

Keyword-Heavy Titles Not Against Our Guidelines

Google’s John Mueller clarifies that keyword-heavy meta titles and descriptions are not against webmaster guidelines.



Google’s John Mueller clears up a misunderstanding about keyword-heavy and , saying it’s a common practice that’s not against webmaster guidelines.



This topic is addressed during the Google Search Central SEO live stream held on December 11. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all… Continua

Aggiunto da sam john su 17 dicembre 2020 a 17:44 — Nessun commento

Reasons Why SEO Doesn’t Work

The reasons why SEO doesn't work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix.

There are few growing industries, businesses, or organizations that don’t have a web presence or some type of…

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Aggiunto da sam john su 17 dicembre 2020 a 17:31 — Nessun commento

Automated Title Tag Optimization Using Deep Learning

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.

Think about it for a minute.

If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way

Now, if you work on a site with hundreds, thousands, or millions of pages, doing this manually can become time-consuming and prohibitively expensive pretty…

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Aggiunto da sam john su 16 dicembre 2020 a 16:22 — Nessun commento

Google: Sometimes Copied Content is More Relevant

Google’s John Mueller answered a question about how Google handles copied content. Mueller’s answer covered different kinds of duplicate content. He ended his response with an observation about the original source of content and relevance.



The person asking the question wanted to know how Google determined which content is the original source and which content copied.

John Mueller gave a broad answer that used different kinds of copied content as examples (like boilerplate… Continua

Aggiunto da sam john su 16 dicembre 2020 a 16:18 — Nessun commento

Uncover Purpose-Themed Keyword Opportunities With Dynamic Search Ads

As search marketers, we spend a great deal of time analyzing search query data. And for good reason!

That’s how we recognize when we’re matching to irrelevant queries and can add negatives. Or how we discover new queries that we never even imagined.

Are we always looking for the right things though?

Often we are scanning our SQR reports looking for intent, product types, themes, and more. What deeper layers are there? What about clues to gender, age, or even sexual…

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Aggiunto da sam john su 11 dicembre 2020 a 18:57 — Nessun commento

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