A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.

Think about it for a minute.

If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way

Now, if you work on a site with hundreds, thousands, or millions of pages, doing this manually can become time-consuming and prohibitively expensive pretty…

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Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here.

Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:

Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to…

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Everyone wants to rank across all search engines for their desired terms.

At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal.

That said, algorithms change. So is it still worth it to work with bloggers?

Hopefully, you didn’t say links.

Even while addressing SEO, this is not really the goal, even if it is what you might spend a good percentage of your time…

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What's 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the fieds

ut there’s much more to dig into when we’re talking SEO in 2021.

So what SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2021?

This is the question we ask every year here at Search Engine Journal.

This year, I asked 42 of today’s top SEO professionals for their thoughts.

Here are…

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Google confirms a core algorithm update is starting to roll out on December 3, 2020.

As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has been.

This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates updates.

The last core update rolled out on what the internet refers to…

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Deciding on the best domain name to register for your business? Here are strategies for picking a domain name that will stand the test of time.

The first thing to keep in mind is that you are registering a domain name, not buying it.

Nobody really owns a domain name in the same way that they own an automobile or a house.

There is often a false sense of ownership with domains.

This is just something to keep in mind when approaching the registration of a domain…

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Growth experts at social networks don’t think about SEO the way we might do for a SaaS company.

They face a unique set of challenges, such as getting Google to crawl and index billions of pages or render heavy JavaScript frameworks, and that takes a different mindset.

While only a small subset of sites deal with these challenges, there is a lot to learn from observing how social networks excel at SEO.

In this post, you’ll learn how Facebook and LinkedIn drive billions of…

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After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.

This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal linking and log file analysis.

In addition, Python has been really helpful:

For working with large data sets.

For files that would usually…

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Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

Content marketing, when done right, can produce remarkable results for a business.

This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals.

But the thing is, not everyone is effective in their content marketing efforts.

You’re probably already investing a…

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Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work.







After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.



This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal… Continua

Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work.

After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.

This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal linking and log file…

Continua

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.







Content marketing, when done right, can produce remarkable results for a business.



This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals.



But the thing is, not everyone is effective in their content marketing efforts.



You’re probably… Continua

One way the SEO industry decided to solve the problem of monitoring keywords and connecting them with changing ranks is the average position. Defined in Google Search Console as the sum of positions divided by the total keywords you’re ranking for, this metric partially solves the problem of accuracy with dynamic variables.

Google also calculates the topmost position of a website for a specific keyword averaged across all keywords where it appeared.

What are the average…

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Google’s John Mueller discusses the differences between linking to pages with long anchor text versus using shorter anchor text.

Google doesn’t necessarily treat longer or shorter anchor text any different when it comes to .

However, using more words in anchor text provides more context to Google about the page being linked to. And more context can indirectly impact rankings.

The more context Google has about a page, the more effectively it can rank said page for…

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Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy.

Chances are the businesses currently dominating your market know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of reputation management.

So, simply having…

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