Blog di Sam john (451)

How Long Does SEO Take?

Three specific criteria play a significant role in how long your SEO will take to get results: competition, inbound links, and content.

One of the most common questions I get as an SEO professional is “How long does SEO take?”

It’s also one of the most frustrating questions because, while clients understandably want a definitive answer, there is simply no way to provide one due to all of the variables involved.

This is because, in addition to all of…

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Aggiunto da sam john su 8 Giugno 2020 a 14:42 — 1 Commento

Google Featured Snippets Update

Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page.

Google SearchLiaison announced via Twitter that Google had updated Featured Snippets. Clicking on many featured snippets will take a user directly to the text that is relevant to the search query.

This change isn’t happening to all featured snippets. It’s only happening where Google has a high confidence of…

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Aggiunto da sam john su 5 Giugno 2020 a 18:36 — Nessun commento

Co-Citation & Co-Occurrence: How Important Are They for SEO Today?

Want to understand what co-citation and co-occurrence mean and whether they should be part of your strategy today? Read on to find out.

As we all work to understand Google’s algorithm and become proactive and not reactive in our marketing strategies, you have to be careful you’re not falling victim to just another buzzword (and in this industry, that can be hard to navigate).

We did the research for you to understand what co-citation and co-occurrence mean,…

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Aggiunto da sam john su 5 Giugno 2020 a 18:24 — Nessun commento

Diagnose Google Ads’ Performance Changes Faster With Explanations

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions.

Anyone who has run Google Ads for a while has experienced logging in and noticing a decline in conversions, impressions, or click volume.

This immediately sets off a hunt for what’s causing it, which can be time-consuming to diagnose.

Common causes can be things like broken tracking, a new landing page that’s…

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Aggiunto da sam john su 4 Giugno 2020 a 17:28 — Nessun commento

Step Guide to Measuring Your Web Performance Using Python

Build your own custom Python script to automate the measurement of key speed and performance metrics for your website with this beginner-friendly guide.

Over the last month, Google has announced a number of advancements to how they will be measuring user experience through key speed and performance metrics.

Coincidentally, I have been working on putting together a Python script that uses the to collect metrics for a number of pages at a time, without needing to run…

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Aggiunto da sam john su 4 Giugno 2020 a 17:10 — Nessun commento

Google Issues Warning About Stale Search Results

The extent of the issue is not known at this time. The exact issue is also unknown, as “stale search results” is rather vague.

Google has had indexing issues in the recent past which always involved either one of two things happening.

New content was either not being indexed, or previously indexed content fell out of Google’s index.

Presumably this issue involves new content not being indexed, which would account for Google warning people about stale search…

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Aggiunto da sam john su 3 Giugno 2020 a 15:13 — Nessun commento

4 Things to Consider for an SEO-Friendly Rebrand & Domain Migration

Rebranding happens for a number of reasons.

Whether it’s a result of a company acquisition or a business decision, changing company name (and oftentimes the domain name at the same time) introduces a number of risks to a website’s organic search performance.

During a rebrand and domain migration, there are a number of factors to consider, other than the more traditional.

In this article, I’m going to:

  • Explore what some of these considerations, from…
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Aggiunto da sam john su 3 Giugno 2020 a 15:08 — Nessun commento

Google Explains How Author Pages May Help

In a Google Webmaster Central hangout, Google’s John Mueller answered whether it was worth spending time creating author pages.

Mueller downplayed the importance of author pages for ranking. He said that you can’t say author pages really matter.

Then he explained where it can matter.

Some people believe that author pages and “expert authors” are important for ranking.

But that’s not anything that Google has said.

I’ve had numerous companies come to…

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Aggiunto da sam john su 2 Giugno 2020 a 13:13 — Nessun commento

Bing Updates Backlink Research Tool

Bing updated an improved backlink research tool and announced it on Twitter. The backlink tool shows links from unique top referring domains, links on a page per page level as well as the top anchor text.

It also shows the same data for competitors.

This makes Bing’s backlink tool useful for researching links as part of a link building process.

Bings similar sites tool presents a great way to do backlink research. The tool helps you gain insights on competitor…

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Aggiunto da sam john su 2 Giugno 2020 a 13:03 — Nessun commento

What Is Evergreen Content & Why You Need It

Want to learn how to write content that brings you consistent organic traffic for months, years, or even a decade?

The secret is, it’s not about being trendy.

It’s not about volatile topics and click baits.

It’s not even about packing in 10 or 20 more hours a week to create a higher volume of content.

The real magic boils down to two words: evergreen content.

But what is evergreen content?

Why should you care…

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Aggiunto da sam john su 1 Giugno 2020 a 11:49 — Nessun commento

What Is Evergreen Content & Why You Need It

Want to learn how to write content that brings you consistent organic traffic for months, years, or even a decade?

The secret is, it’s not about being trendy.

It’s not about volatile topics and click baits.

It’s not even about packing in 10 or 20 more hours a week to create a higher volume of content.

The real magic boils down to two words: evergreen content.

But what is evergreen content?

Why should you care…

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Aggiunto da sam john su 1 Giugno 2020 a 11:49 — Nessun commento

Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube.

This was initially discovered by a Reddit user who posted the following screenshot.

In the example above you can see how a single web page result breaks up a search results page which is otherwise full of videos.

Users can either visit the page YouTube is displaying, or click a link to conduct a search directly on Google.

There’s no indication that the website result is…

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Aggiunto da sam john su 1 Giugno 2020 a 11:42 — Nessun commento

Twitter to Let Users Choose Who Can Reply to Tweets

Twitter is officially testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets.

Unlike some test features that are rolled out unannounced, Twitter is actively encouraging people to try this one.

Unwanted replies make it hard to have meaningful conversations,” Twitter states in an announcement.

To remedy that, Twitter is giving users the ability to choose who can contribute to a…

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Aggiunto da sam john su 29 Maggio 2020 a 16:20 — Nessun commento

How to Use GitHub for Enterprise SEO

Perhaps you’ve heard that GitHub is a code sharing and publishing service, or that it’s a social networking site for programmers.

While both statements are true, neither explains exactly what GitHub really is.

GitHub is a Git repository hosting service providing a web-based graphical interface allowing for access control and additional collaboration features, such as wikis, basic task management tools for projects through issues, coordinating teams, and so much…

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Aggiunto da sam john su 28 Maggio 2020 a 18:24 — Nessun commento

How Universal Search Works

There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this.

While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definitio

On top of this, there are additional databases that information is drawn from (hotels, sports scores, calculators, weather, etc.) and additional databases with user-generated information to…

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Aggiunto da sam john su 28 Maggio 2020 a 16:01 — Nessun commento

Google Explains Why it Rewrites Meta Descriptions

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to rewrite meta descriptions.

The question was specifically about a meta description on the home page being rewritten on the Google search results pages (SERPs) for branded search queries. The publisher used the example of using the modifier “UK” with the brand name.

There are no…

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Aggiunto da sam john su 27 Maggio 2020 a 17:07 — Nessun commento

How Search Engines Display Search Results

Let me begin this with a full disclaimer. I begin each day by ransacking the news to make sure I know what’s going on in the search world around me.

Follow me on Twitter and at some point, in the morning you’ll find a flurry of Tweets – that’s when.

For a slide deck I had put together recently, I decided to publish each change in the SERP (search engine results pages) layouts for the month prior. There were 18 slides in that section. And that was just for February…

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Aggiunto da sam john su 27 Maggio 2020 a 16:58 — Nessun commento

How Machine Learning in Search Works: Everything You Need to Know

In the world of SEO, it’s important to understand the system you’re optimizing for.

You need to understand how:

  • Search engines crawl and index websites.
  • Search algorithms function.
  • Search engines treat user intent as a ranking signal (and where they’re likely going with it).

Another crucial area to understand is machine learning.

Now, the term “machine learning” gets thrown around a lot these days.

But how does machine…

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Aggiunto da sam john su 26 Maggio 2020 a 16:47 — Nessun commento

How User Behavior In Search Works: Everything You Need to Know

In this age of search, it’s not enough to know what ranking signals may-or-may-not be at play.

You also need to understand the environment in which those signals operate.

This chapter will look at how user behavior is – and isn’t – used by search engines.

Unlike the previous three installments, which focused on principles, this post will rely on more specific examples and applications.

Most of this chapter will discuss Google because they are the leader in this…

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Aggiunto da sam john su 26 Maggio 2020 a 16:26 — Nessun commento

Content Strategy Sessions: The Secret to Cutting Costs

February 2013 was the year “content marketing” started picking up real steam.

It got so popular that businesses grew curious and started searching Google for any information they could get on creating content that would help them grow.

It’s become significantly harder for these teams to get results from the content they’re publishing – especially for those that don’t already have an engaged audience.

A 2019 SEMrush survey revealed that 54% of 1,200 marketers in a 2019…

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Aggiunto da sam john su 22 Maggio 2020 a 17:27 — Nessun commento

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