Content marketing is more successful than traditional marketing when it comes to communicating a product or service online.

In fact, roughly 26.4% of internet users will use ad blocking software this year, according to Statista.

With almost 4.57 billion active internet users, that equates to a lot of missed opportunities.

Why are so many people using ad blocking software?

The most commonly cited reason is that consumers want to view relevant content without…

The demand for SEO is trending to an all-time high, with more than 1.5 million searches in the month of April.

Marketers are searching for the most affordable and cost-effective ways to understand shifts in consumer behaviour and demand volatility while optimizing content for all of their digital channels.

SEO is now mission-critical – it is the front and centre of digital marketing strategies spanning paid media, local, mobile, video, email, and across verticals like Amazon…

The response to Google's May 2020 Core Update has been largely negative, as large brands rank in Positions 1 and 2 for a wide range of keywords.

Google Search Liaison Danny Sullivan has declared that the May 2020 Google Update rollout is officially over.

What that means is that the process of rolling out the update around the world is done and the search results should now be stable.

The response from the search community indicated a perception of…

Google Ads is a powerful platform for driving awareness, traffic, and conversions.

A finely tuned and optimized account can provide a tremendous return on investment and deliver against digital marketing goals.

Odds are that you have a dedicated resource on your team, an outsourced resource, or maybe you’re that person or team that’s charged with properly managing the Google Ads account.

Regardless of structure and responsibility, it is important to remember that no…

You must use SEO tools if you want to succeed. But you can't just buy a tool and be done with your SEO. You will be disappointed. Here's why.

When I first started in SEO, there was pretty much only one major tool dedicated to SEO on the market.

WebPosition Gold was the standard for SEO professionals of the time.

With WebPosition Gold, or WPG as it was referred too, you could run ranking reports, analyze pages against a knowledge base (that was updated and…

If your rankings dropped, or you cannot find the keywords driving traffic to your pages in Google Analytics, this post walks you through fixing both.

Great question! I’m going to answer this in two parts.

The first is how to identify the keywords or pages that fell in Google search, and the second is diagnosing the problem.

• How to find the keywords you lost SEO rankings for or pages that fell.
• Ways to start diagnosing the…

A publisher told Google’s John Mueller that Google Search Console (GSC) reported over five hundred backlinks from two domains. The publisher reported that the backlinks correlated with a 50% traffic drop.

Google’s John Mueller commented on the correlation between referral links and a drop in traffic.

The publisher related that GSC showed backlinks from two domains to every page of their site.

When visiting those pages the publisher saw that they were empty, there was no…

LinkedIn is updating the algorithm used to rank content in its feed by factoring in the number of time users spend with each post.

In a blog article, LinkedIn pulls back the curtain on its algorithm and offers a detailed overview of how content is ranked.

When a user logs into LinkedIn there are tens of thousands of “candidate” posts that could show up in their feed.

Those posts go through a first-pass, candidate generation layer.

At this…

When COVID-19 first hit, we were all surprised and frightened.

When its economic impact began to become clear, many companies went into risk management mode and started reducing costs.

From what I’ve heard, at many companies, slashing PPC budgets were high on the list of cost reductions.

Thankfully for many in digital marketing, SEO wasn’t hit as hard. And sometimes it wasn’t affected at all, or companies started investing even more into SEO.

Companies understand…

The reports are in and video is winning for small and medium-sized businesses business, especially during COVID-19.

A new study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search.

According to the study, 64% responded that video is the most effective form of online marketing content. And almost half of the respondents agreed that they must create videos in order to grow their business.

This…

Instagram is testing pinned comments on posts as part of a larger effort to combat bullying on the platform.

This feature allows users to highlight positive sentiments and, hopefully, encourage more of the same.

Pinned comments will soon be rolled out as a test, which will make Instagram the first of the top social networks to offer the feature.

If YouTube is anything to go by, which has had pinned comments since 2016, this feature has the potential to add a whole other…

Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it?

He also noted that thin pages that were supported by off-page factors like links were also suffering, as if those links were no longer helping.

It’s good to be aware of the change. But it’s prudent to not make assumptions based on that knowledge.

Jeff did not say that those were the reasons for the changes. What he described were unusual…

The data is in on who the winners and losers are. With this information one can begin to get a feel for the contours of what this update is about.

It’s been said that people are streaming less music. So it’s somewhat interesting to see that music related sites and companies like Spotify have experienced a -13.72% drop in visibility, Pandora has lost -2.95% and Last.fm has lost -15.33%.

Is that a reflection of search trends being mirrored in the search…

Google Search Console is a dashboard provided by Google for publishers to get an overview of keyword traffic, indexing problems and other information that is useful for a publisher, particularly during a Google algorithm update.

Information from the Google Search Console could be useful for identifying any ranking improvements or issues during an algorithm update.

That’s why it’s important that the search console data does not lag behind.

Rankings and traffic…

Elementor Pro is the paid version of the Elementor WordPress page builder plugin. This vulnerability does not affect the free version of the Elementor plugin.

The vulnerability is rated as “critical” according to WordFence.

A hacker would need to be registered with the website in order to take advantage of the vulnerability.

If you run an Elementor Pro powered WordPress website and you allow site visitors to register in order to comment or contribute to the site, then…

Google Search Console is a dashboard provided by Google for publishers to get an overview of keyword traffic, indexing problems and other information that is useful for a publisher, particularly during a Google algorithm update.

Information from the Google Search Console could be useful for identifying any ranking improvements or issues during an algorithm update.

That’s why it’s important that the search console data does not lag behind.

Rankings and traffic data will…

LinkedIn found itself deindexed from Google search results on Wednesday, which may or may not have occurred due to an error on their part.

The telltale sign of an entire domain being deindexed from Google is performing a “site:” search and seeing zero results.

That was exactly the case with LinkedIn earlier today:

There were no results for LinkedIn in Google from early morning to mid afternoon on Wednesday – roughly 10 hours in total.

There’s no doubt this…

Google’s John Mueller recently stated that site owners should prioritize their mobile site if they have both a desktop and mobile version.

This topic was discussed in a Google Webmaster Central hangout held on May 1, 2020.

Question: Focus on Mobile or Desktop for SEO?

An e-commerce site owner submitted a question asking whether they should focus on improving the mobile or desktop version of site.

The site owner doesn’t have the budget to update both versions, and…

We have the Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – May 4, 2020.

The update will officially be known as the “May 2020 Core Update.”

Google has been one step ahead of the SEO community when it comes to naming these updates, as the company now defaults to a generic Month/Year naming pattern.

Otherwise, I would wager we’d all be tempted to refer to this as the “May the Fourth” update – or something to that…

Quora is a website headquartered near Google that was founded by people who were formerly associated with Facebook.

Quora is a question and answer website. Questions are asked and people answer them.

The practice of using Quora for link building is essentially the same strategy for forum spamming and profile link spamming.

Forum spamming is going to a community, answering questions and adding a link to your site for “more information.”

Some white hat SEOs…