Blog di Sam john (451)

How to Use Imagery to Achieve Success in Google Discover

Google Discover has been visible on the homepage of Search since September 2018. It's also available in the Google App, on Android and when you swipe right on the home screen of some devices.

Reporting of Discover traffic only became available within the Google Search Console 6 months after launch.…

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Aggiunto da sam john su 20 Marzo 2020 a 14:58 — Nessun commento

Google Rolls Out New Types of Event Schema as COVID-19 Causes More Cancellations

As events go virtual, get postponed, or altogether cancelled due to coronavirus – Google is supporting new types of event schema.

Several new, optional properties have been added with one of them being an ‘eventStatus’ property. This allows site owners to indicate whether an event has been canceled, postponed, or rescheduled.

Using the eventStatus property enables Google to show searchers the current state of an event, rather than…

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Aggiunto da sam john su 19 Marzo 2020 a 14:34 — Nessun commento

Coronavirus Impact on Google Ads and Affiliate Sales

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why.  Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment.

According to a report by digital marketing solutions provider , Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned…

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Aggiunto da sam john su 18 Marzo 2020 a 13:49 — Nessun commento

Google Explains Gradual Declines in Ranking

In a Webmaster Hangout, Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline.

Links and Content Not Always to Blame

The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were to blame for the gradual drop in rankings (emphasis on a gradual month to month gradual drop).

This is something that has been a huge…

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Aggiunto da sam john su 17 Marzo 2020 a 15:20 — Nessun commento

Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19

Twitter is providing guidance to businesses on how to best tweet about coronavirus as the situation becomes more serious with each passing day.

The company prefaces its advice by stating “this is not a marketing opportunity to capitalize on.” To that end, businesses are advised not to opportunistically link themselves to a health scare.

Currently, there is a COVID-19 related tweet every 45 milliseconds and #coronavirus is the second…

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Aggiunto da sam john su 16 Marzo 2020 a 15:13 — Nessun commento

Examples of Unnatural Links

Examples of Unnatural Links

Below are 11 examples of unnatural links that could result in a penalty.

1. Link Schemes

Link schemes (also called link farms or private blog networks) are an old school link building tactic. Essentially, you build links by linking from other websites you own. Remember the J.C. Penney link scheme controversy? Overstock is another. And, Rap Genius.

How to fix: Stop using them immediately and add to the disavow list.

2. Low-Quality…

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Aggiunto da sam john su 16 Marzo 2020 a 14:39 — Nessun commento

Ways You May Be Sabotaging Your Content Marketing Campaigns

Do you want to drive more engagement and traffic via the social channels you are distributing your content to?

Of course, you do.

However, developing and managing effective modern content marketing and social media campaigns are easier said than done.

With the dawn of a new decade, marketers continue to experience challenges executing strategic and thoughtful digital marketing strategies – in particular, bringing together content marketing and social media.

It…

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Aggiunto da sam john su 13 Marzo 2020 a 11:04 — Nessun commento

Site Structure & Internal Linking in SEO: Why It’s Important

No matter how long you have been in the SEO field, you have probably heard about the importance of the structure of a site to organic search performance.

With every passing year, I find it closer to the top of my list of important things to work on when working with a site.

At its core, site structure is simply the act of organizing a website.

The goal of this organization is to create a site that is easily navigatable by users while simultaneously allowing search…

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Aggiunto da sam john su 13 Marzo 2020 a 10:35 — Nessun commento

How Help Users Digest Your Content

I debated using a “shocking” statistic here about how badly our attention spans have shortened or the continued trend of users scanning articles rather than reading them.

But I’ve had enough of the scary statistics.

What do we actually do about it?

We, as successful digital marketers, must find a way to help our audiences easily digest our content.

We cannot continue to serve content exclusively in the same way, and simply accept the fact that less than half…

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Aggiunto da sam john su 11 Marzo 2020 a 16:15 — Nessun commento

Biggest Social Media Sites

All social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to invest your time (and potentially ad spend)?

The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to…

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Aggiunto da sam john su 11 Marzo 2020 a 14:30 — Nessun commento

A Point Blueprint for Performance Optimization

It’s no secret that site speed is important for SEO.

Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site.

A slow website and poor performance will impact user experience and accessibility, as well as affect a business’s growth and, ultimately, revenue.

In fact, organizations that have invested efforts into speed improvements have seen an increase in website traffic,…

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Aggiunto da sam john su 10 Marzo 2020 a 16:25 — Nessun commento

Examples of Unnatural Links

Below are 11 examples of unnatural links that could result in a penalty.

1. Link Schemes

Link schemes (also called link farms or private blog networks) are an old school link building tactic. Essentially, you build links by linking from other websites you own. Remember the J.C. Penney link scheme controversy? Overstock is another. And, Rap Genius.

How to fix: Stop using them immediately and add to the disavow list.

2. Low-Quality Directories and Bookmarking…

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Aggiunto da sam john su 10 Marzo 2020 a 15:24 — Nessun commento

How to Guest Blog for Successful Link Building

Guest blogging isn’t about making a list of the most successful sites today and pitching to all of them.

If you want success, you need to follow the correct guidelines.

1. Be Selective About Where You Pitch

Pitching to one authoritative site that’s right for you is better than pitching to 100 authoritative sites that…

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Aggiunto da sam john su 20 Febbraio 2020 a 14:04 — Nessun commento

Most Useful Google Analytics Reports for PPC Marketers

It’s easy to have a  love/hate relationship with .

On one hand, it presents every single of piece of information needed at one’s fingertips.

On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information.

As marketers, we only have so much time in a day.

We are tasked with moving quicker and making faster decisions.

When making strategic decisions in PPC campaigns, these five reports help get me…

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Aggiunto da sam john su 20 Febbraio 2020 a 13:28 — Nessun commento

How to Evaluate Link Opportunities

It can sometimes be difficult to tell how much effort is reasonable, or if it’s even worthwhile to pursue a  from a particular website. Especially if you’re relatively new to SEO.

I was recently reminded of this while training an employee to find . She’s great at the job she does day in and day out, but she completely missed the mark on this.

Part of the reason she missed the mark was because I initially gave very loose guidelines. I like…

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Aggiunto da sam john su 19 Febbraio 2020 a 16:50 — Nessun commento

A Link Building Checklist to Earn More & Better Links

f you want to rank well in organic search, .

Google has told us as much, revealing that links are one of the .

Quality links increase the overall authority and trustworthiness of a page.

Quality links to multiple pieces of content regularly can increase domain-wide rankings with time.

Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email, content not…

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Aggiunto da sam john su 19 Febbraio 2020 a 15:10 — Nessun commento

How to Advertise on LinkedIn: A Beginner’s Guide

Rumor has it that LinkedIn may be the up and coming advertising player this year.

Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.

What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals”…

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Aggiunto da sam john su 12 Febbraio 2020 a 16:33 — Nessun commento

Ways to Build Links Through Content Marketing

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.

That means doing something different.

You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re…

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Aggiunto da sam john su 12 Febbraio 2020 a 14:13 — Nessun commento

How to Measure Success in PPC Campaigns With & Without Conversion Data

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.

The most straightforward measurement is conversions.

Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.

Yet not all brands are capable of using conversions. There are a number of reasons for this:

  • Web host doesn’t support conversion tracking code.
  • Brand doesn’t have on-demand…
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Aggiunto da sam john su 3 Febbraio 2020 a 14:44 — Nessun commento

How the Google Pigeon Update Changed Local Search Results

One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data.

Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses.

Believed to have launched on or around July 24, 2014 — and deemed the “Pigeon”…

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Aggiunto da sam john su 31 Gennaio 2020 a 15:13 — Nessun commento

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