Blog di Sam john (451)

Instagram User Growth Drops to Lower Levels Than Previously Expected

According to a new report, Instagram’s user growth has dropped to single digit percentages for the first time.

Data published by shows Instagram’s user base grew by 6.7% in 2019, which is down from 10.1% growth in 2018. Starting in 2020, eMarketer estimates Instagram will grow slower than what was previously expected.

In addition to older age groups not joining Instagram, eMarketer attributed the slower-than-expected user growth to increased competition from Snapchat and…

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Aggiunto da sam john su 10 Gennaio 2020 a 11:50 — Nessun commento

Ethical Link Building Strategies for 2020

Expert interviews, roundups, or quotes are fantastic content marketing tools that can help improve content impact.

It’s always interesting to gather multiple opinions from different sources on a single subject to understand concepts and utilize experience from more than one source.

It makes for fantastic user experiences when reading and looking to implement new ideas.

Because of this, reporters, journalists, and writers are always looking for people to contribute to…

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Aggiunto da sam john su 9 Gennaio 2020 a 14:53 — Nessun commento

How to Use Guest Blogging to Build Relationships

Guest blogging is a popular link building strategy among many brands.

But only a few of them use it successfully.

Why is that?

Guest blogging sounds like a pretty straightforward idea: you publish content on an external site to secure links back to your site.

Basically, you are exchanging your well-written content for a quality link.

At first glance, this looks awesome.

But is actually a cost-effective way of acquiring links?

From my…

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Aggiunto da sam john su 3 Gennaio 2020 a 12:01 — Nessun commento

How to Dominate SERPS by Focusing on Topics Instead of Keywords

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.

That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO.

While I think that keywords are still important for measuring success for a site, I think updating that keyword-focused mindset to focusing on topics will yield better results. You may be asking yourself at this…

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Aggiunto da sam john su 13 dicembre 2019 a 10:34 — Nessun commento

What Is Link Reclamation & How to Regain Lost Link Value

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.

Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.

Learning how to reclaim lost links will help to:

Regain link value.

Build your link…

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Aggiunto da sam john su 10 dicembre 2019 a 11:30 — Nessun commento

Ways to Use Social Profiles to Get Quality Links

Using company or personal online profiles to generate links is a tricky subject.

Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.

Even though a few shady marketers have twisted the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.

It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way…

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Aggiunto da sam john su 2 dicembre 2019 a 14:00 — Nessun commento

A Guide to Local Citation Building

When was the last time you performed a local online search?

When you want to find a product or service in your area, do you dust off the ol’ phone book, or do you turn to your favorite search engine?

Think about it: Say you live in Seattle, and you need to take your dog to the groomer, make dinner plans with your friends, and check movie listings.

Oh, and you have got to take your coat to the dry cleaner.

Will you search…

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Aggiunto da sam john su 27 Novembre 2019 a 12:00 — Nessun commento

How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book?

I know… it’s practically an ancient artifact. But it was useful, in its time.

Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses.

Now, phone books are practically obsolete. You search online for the product or service you need, and when you…

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Aggiunto da sam john su 25 Novembre 2019 a 10:30 — Nessun commento

How to Earn Links by Doing Something Truly Newsworthy

Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach. 

That means you need to first have a story that, from the audience’s perspective, is worth telling.

BUT just because you’ve got a great, newsworthy story, it doesn’t mean that you’ll earn links.

In fact, many news publications make it a rule to use the nofollow attribute or even not…

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Aggiunto da sam john su 19 Novembre 2019 a 13:30 — Nessun commento

Big Tips to Get Non-SEOs Bought Into SEO

Not to be pessimistic, but SEO can be an incredibly frustrating job.

It didn't take long to work in the industry for me to realize that SEO professionals were the outsiders.

Our successes often relied on other teams, not…

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Aggiunto da sam john su 19 Novembre 2019 a 13:30 — Nessun commento

How to Find & Fix Orphan Pages

Finding webpages that have no links is difficult, but not impossible.

If there are pages on your website that  can’t reach, this is a problem you need to fix.

Fast.

These types of pages have a name: orphan pages.

In this post, you’ll learn what orphan pages are, why fixing them is important for SEO, and how to find every orphan page on your site.

Orphan pages aren’t great for either users or…

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Aggiunto da sam john su 30 Novembre 1999 a 12:00 — Nessun commento

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