Blog di Sam john (451)

You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It!

2020 has been the year of uncertainty. Strategies changed overnight and clients’ budgets were no longer stable, which called for new approaches.

“How much should we invest?” is one of the questions that became critical. It’s one you’ll still have to tackle as CMOs are pressed to make the most out of shrinking marketing budgets.

To help your clients get back on track or manage growth in their vertical, you can create multiple business scenarios – from prosperity to hardship.…

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Aggiunto da sam john su 22 dicembre 2020 a 19:17 — Nessun commento

Google Search Patent Update

Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here 

Welcome back to another week for the geeks.

The last few weeks were a bit uneventful, but I did come up with a few that really are worth a read.

As always, patents take some time to get into, but the more of them you read, the easier it gets.

So, please do take some time to click through and give them a full read.

It can…

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Aggiunto da sam john su 21 dicembre 2020 a 18:42 — Nessun commento

Google December 2020 Core Update Insights

Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened.

In my opinion, Google updates have increasingly been less about ranking factors and more about improving how queries and web pages are understood.

Some have offered the opinion that Google is randomizing search results in order to fool those who try to reverse engineer Google’s algorithm.

I don’t share that…

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Aggiunto da sam john su 21 dicembre 2020 a 18:35 — Nessun commento

Worst Content Campaigns in History (And Lessons to Learn From Them

Do you feel a rush of fear each time your finger hovers over the “publish” button on your content campaign?



You should. 



I’m not saying this to scare you.



But the truth is, a single “publish” of the wrong content can send your brand spiraling, accumulating tons of hate messages, and even losing millions of dollars (as I’ll show you in an example later on). 



So how can you avoid nightmares like this?



You can’t. Not entirely. There will… Continua

Aggiunto da sam john su 18 dicembre 2020 a 13:56 — Nessun commento

How to Manage a Data-Driven Content Marketing Calendar

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.



A content marketing calendar is a must-have tool if you want to keep your campaigns organized for maximum efficiency, productivity, and performance.



Adding data to the mix to inform what goes into the calendar and when will supercharge your efforts and help to ensure long term success.







Plan out… Continua

Aggiunto da sam john su 18 dicembre 2020 a 13:50 — Nessun commento

Keyword-Heavy Titles Not Against Our Guidelines

Google’s John Mueller clarifies that keyword-heavy meta titles and descriptions are not against webmaster guidelines.



Google’s John Mueller clears up a misunderstanding about keyword-heavy and , saying it’s a common practice that’s not against webmaster guidelines.



This topic is addressed during the Google Search Central SEO live stream held on December 11. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all… Continua

Aggiunto da sam john su 17 dicembre 2020 a 17:44 — Nessun commento

Reasons Why SEO Doesn’t Work

The reasons why SEO doesn't work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix.

There are few growing industries, businesses, or organizations that don’t have a web presence or some type of…

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Aggiunto da sam john su 17 dicembre 2020 a 17:31 — Nessun commento

Automated Title Tag Optimization Using Deep Learning

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.

Think about it for a minute.

If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way

Now, if you work on a site with hundreds, thousands, or millions of pages, doing this manually can become time-consuming and prohibitively expensive pretty…

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Aggiunto da sam john su 16 dicembre 2020 a 16:22 — Nessun commento

Google: Sometimes Copied Content is More Relevant

Google’s John Mueller answered a question about how Google handles copied content. Mueller’s answer covered different kinds of duplicate content. He ended his response with an observation about the original source of content and relevance.



The person asking the question wanted to know how Google determined which content is the original source and which content copied.

John Mueller gave a broad answer that used different kinds of copied content as examples (like boilerplate… Continua

Aggiunto da sam john su 16 dicembre 2020 a 16:18 — Nessun commento

Uncover Purpose-Themed Keyword Opportunities With Dynamic Search Ads

As search marketers, we spend a great deal of time analyzing search query data. And for good reason!

That’s how we recognize when we’re matching to irrelevant queries and can add negatives. Or how we discover new queries that we never even imagined.

Are we always looking for the right things though?

Often we are scanning our SQR reports looking for intent, product types, themes, and more. What deeper layers are there? What about clues to gender, age, or even sexual…

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Aggiunto da sam john su 11 dicembre 2020 a 18:57 — Nessun commento

Using Deep Learning to Automate Title Tag Optimization

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.

Think about it for a minute.

If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way

Now, if you work on a site with hundreds, thousands, or millions of pages, doing this manually can become time-consuming and prohibitively expensive pretty…

Continua

Aggiunto da sam john su 11 dicembre 2020 a 18:49 — Nessun commento

Ecommerce & Mcommerce: How to Prepare for the Holidays

Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here.

Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:

Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to…

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Aggiunto da sam john su 10 dicembre 2020 a 16:18 — Nessun commento

Bloggers Are Worth More Than Their Links

Everyone wants to rank across all search engines for their desired terms.

At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal.

That said, algorithms change. So is it still worth it to work with bloggers?

Hopefully, you didn’t say links.

Even while addressing SEO, this is not really the goal, even if it is what you might spend a good percentage of your time…

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Aggiunto da sam john su 9 dicembre 2020 a 16:21 — Nessun commento

Important 2021 SEO Trends You Need to Know

What's 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the fieds

ut there’s much more to dig into when we’re talking SEO in 2021.

So what SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2021?

This is the question we ask every year here at Search Engine Journal.

This year, I asked 42 of today’s top SEO professionals for their thoughts.

Here are…

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Aggiunto da sam john su 9 dicembre 2020 a 16:16 — Nessun commento

Google Confirms Rollout of Core Algorithm Update

Google confirms a core algorithm update is starting to roll out on December 3, 2020.

As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has been.

This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates updates.

The last core update rolled out on what the internet refers to…

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Aggiunto da sam john su 8 dicembre 2020 a 14:24 — Nessun commento

How to Choose a Domain Name

Deciding on the best domain name to register for your business? Here are strategies for picking a domain name that will stand the test of time.

The first thing to keep in mind is that you are registering a domain name, not buying it.

Nobody really owns a domain name in the same way that they own an automobile or a house.

There is often a false sense of ownership with domains.

This is just something to keep in mind when approaching the registration of a domain…

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Aggiunto da sam john su 8 dicembre 2020 a 14:07 — Nessun commento

How Social Networks Drive Billions of Search Visits with SEO

Growth experts at social networks don’t think about SEO the way we might do for a SaaS company.

They face a unique set of challenges, such as getting Google to crawl and index billions of pages or render heavy JavaScript frameworks, and that takes a different mindset.

While only a small subset of sites deal with these challenges, there is a lot to learn from observing how social networks excel at SEO.

In this post, you’ll learn how Facebook and LinkedIn drive billions of…

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Aggiunto da sam john su 7 dicembre 2020 a 16:18 — Nessun commento

Example Projects to Get Started With Python for SEO

After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.

This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal linking and log file analysis.

In addition, Python has been really helpful:

For working with large data sets.

For files that would usually…

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Aggiunto da sam john su 7 dicembre 2020 a 16:13 — Nessun commento

How to Use Your Content Marketing to Seed Your Lookalike Audiences

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

Content marketing, when done right, can produce remarkable results for a business.

This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals.

But the thing is, not everyone is effective in their content marketing efforts.

You’re probably already investing a…

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Aggiunto da sam john su 4 dicembre 2020 a 14:07 — Nessun commento

How to Get Started With Python for SEO

Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work.







After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.



This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal… Continua

Aggiunto da sam john su 4 dicembre 2020 a 14:04 — Nessun commento

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