Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work.

After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional.

This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including internal linking and log file…

One way the SEO industry decided to solve the problem of monitoring keywords and connecting them with changing ranks is the average position. Defined in Google Search Console as the sum of positions divided by the total keywords you’re ranking for, this metric partially solves the problem of accuracy with dynamic variables.

Google also calculates the topmost position of a website for a specific keyword averaged across all keywords where it appeared.

What are the average…

Google’s John Mueller discusses the differences between linking to pages with long anchor text versus using shorter anchor text.

Google doesn’t necessarily treat longer or shorter anchor text any different when it comes to .

However, using more words in anchor text provides more context to Google about the page being linked to. And more context can indirectly impact rankings.

The more context Google has about a page, the more effectively it can rank said page for…

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy.

Chances are the businesses currently dominating your market know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of reputation management.

So, simply having…

We all use the Internet. We dig through websites we find in search, ditching the ones we don’t like. Many of us have our own websites, so we want users to have a good time and come back again.

Of course, you can’t please everyone. Some users will like your site’s design, others will go somewhere they feel more welcome.

What people universally like is a website that runs like clockwork. And that’s within every site owner’s reach.

The technical side of quality UX consists…

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus keyword) that clearly…

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision.

So, assuming we’re talking about redirecting these other domains to the client’s primary domain…

The first questions we need to answer in this scenario are:

Where did these domains come from in the first place?

Has this client always had them (as in, were they the original registrant)?

Have these domains ever had a website of…

For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.

Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.

By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the page.

This view alone…

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus keyword) that clearly…

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.

While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.

Being able to both understand and communicate the why effectively is…

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.

As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.

And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.

One advantage of this situation?

Refining your…

Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.

Are your PPC campaigns performing at the highest level possible?

Maybe. Or maybe not.

It doesn’t matter what type of company you work with, their industry, or their size.

There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes.

Some of these PPC mistakes obvious,…

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.

It’s a question asked on Reddit and Twitter every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

This can even happen when a user idles on a page for more than 30 minutes.

So what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative term, which depends on…

These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.

There are a lot of factors that go into a video ranking well on YouTube, but one of the most important is quality.

Quality isn’t a direct ranking factor because there is no way to objectively measure that.

But it plays a significant role in user engagement – which is a direct ranking factor.

The more people who watch, like, and comment on a…

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate. 

It’s a question asked on Reddit and Twitter every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

This can even happen when a user idles on a page for more than 30 minutes.

So what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative term, which depends on…