Google contributes 50% of total online traffic to the average website, paid or organic traffic.

Backlinks help search engines determine the authority and relevance of your site on the specific topic for which it is ranked. When other sites point to your site or part of the content, it helps to show search engines that it’s worth supporting and giving credit to your content, which has been shown to help companies rank higher on the first page of the engines of…

Social media marketing has come a long way in just a few years. During his speech, Rand shared three tactics to encourage engagement on social media:

Optimize comments and engagement for 2020 if you want to be successful on social media.

If you post content with little engagement, social media platforms will punish you for reaching future content. Instead, you can use positive interaction lines to drive traffic to your site.

Facebook, Twitter and Google use their ranking…

Promoting your business is far more difficult today than in 2009. Increasing awareness of your brand will be more difficult given the complexity of online research and social media. Thanks to digital marketing you can match competition opportunities.

The size of your company must win in 2020 is very different from a decade ago. Rand Fishkin is one of the best marketing authorities who gives electrification speeches to NextCon19.

Founded by Rand and SparkToro, Rand is the author…

Promoting your business is much more difficult today than in 2009. Brand awareness is about to become more difficult due to the complexity of online research and social media. With digital marketing, you can level the playing field with your competition.

The tactics your company needs to overcome in 2020 are very different from the tactics of ten years ago. One of the top marketing officials, Rand Fishkin, delivered a stimulating speech at NextCon19.

Rand founded Moz and…

Digital marketers already know the value of SEO and its ability to contribute to higher rankings in the search engines. Today's marketing strategy is turning to new media to attract and appease customers.

Digital marketing trends suggest that customer priorities have also changed. They expect convenience, 24/7 availability, a direct chat style, accurate information, personalized services and recommendations.

Today, digital marketers must have one goal in mind: customer…

When it comes to digital marketing strategies, you can create a long displacement of all the techniques or technologies available today. While you probably hear many suggestions that some or all of the digital marketing strategies are better than others, which ones are the most essential?

To be competitive in the overly competitive digital landscape of 2020, you must focus on twelve specific areas.

Although you've probably heard of it, how many details do you really know for…

To keep up with the competition, you need to follow trends. Take a moment to think about the impact of technology on your business and how you can leverage it. What new tools, technologies or platforms can you use? Are there ways to optimize operations? Improve customer service and the customer experience? Optimizing the acquisition of potential customers? What tools do you really need? What is down and unnecessary overhead?

Critical analysis will help you identify what you should…

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The path to more prospects

Do you want to generate more leads for your business from digital channels, such as search engines, email marketing and social media? Well. We have created a digital marketing program that does just that.

Our digital marketing program is designed to attract more potential buyers to your website, converting those customers into prospects and those into sales.

Digital marketing is very self-explanatory - it is marketing using digital tools. Digital…

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First, write to buyers to find out who they are targeting. By creating quality educational content compatible with your ideal buyers, you will naturally improve your SEO.

This means exploring the main problems with your characters and the keywords they use in search queries. Search engine optimization is unnecessary only; all you will have is a lot of meaningless words

Please, buyer, please, automatically to search engines.…

The first step in the SEO process is called SEO technician. As the name implies, the SEO technician has nothing to do with the current content of a website or the methods of website promotion.

You can see the parameters you need to configure to facilitate the work of search engine robots. Usually, after correcting your SEO technician, you may no longer have to deal with it.

On the other hand, if you have problems with tracking and indexing, this can negatively affect your…

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When people use research, they are usually making a "buying decision". They learn the different options they have, they assess the pros and cons, etc. This is a critical time for you to put yourself in front of your potential customers.

They could literally search for the exact product or service that you provide. But if you haven't done your SEO yet, there is no way to find it! You will be invisible to them.

An appropriate SEO campaign ensures that your audience can see you…