Social media marketing has come a long way in just a few years. During his speech, Rand shared three tactics to encourage engagement on social media:

Optimize comments and engagement for 2020 if you want to be successful on social media.

If you post content with little engagement, social media platforms will punish you for reaching future content. Instead, you can use positive interaction lines to drive traffic to your site.

Facebook, Twitter and Google use their ranking…

Promoting your business is far more difficult today than in 2009. Increasing awareness of your brand will be more difficult given the complexity of online research and social media. Thanks to digital marketing you can match competition opportunities.

The size of your company must win in 2020 is very different from a decade ago. Rand Fishkin is one of the best marketing authorities who gives electrification speeches to NextCon19.

Founded by Rand and SparkToro, Rand is the author…

Promoting your business is much more difficult today than in 2009. Brand awareness is about to become more difficult due to the complexity of online research and social media. With digital marketing, you can level the playing field with your competition.

The tactics your company needs to overcome in 2020 are very different from the tactics of ten years ago. One of the top marketing officials, Rand Fishkin, delivered a stimulating speech at NextCon19.

Rand founded Moz and…

Digital marketers already know the value of SEO and its ability to contribute to higher rankings in the search engines. Today's marketing strategy is turning to new media to attract and appease customers.

Digital marketing trends suggest that customer priorities have also changed. They expect convenience, 24/7 availability, a direct chat style, accurate information, personalized services and recommendations.

Today, digital marketers must have one goal in mind: customer…

When it comes to digital marketing strategies, you can create a long displacement of all the techniques or technologies available today. While you probably hear many suggestions that some or all of the digital marketing strategies are better than others, which ones are the most essential?

To be competitive in the overly competitive digital landscape of 2020, you must focus on twelve specific areas.

Although you've probably heard of it, how many details do you really know for…

To keep up with the competition, you need to follow trends. Take a moment to think about the impact of technology on your business and how you can leverage it. What new tools, technologies or platforms can you use? Are there ways to optimize operations? Improve customer service and the customer experience? Optimizing the acquisition of potential customers? What tools do you really need? What is down and unnecessary overhead?

Critical analysis will help you identify what you should…

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