10 million Americans will Buy TV During 2014 Super Bowl Sales

10 million Americans will Buy TV During 2014 Super Bowl Sales

A survey from FatWallet reveals one in ten Americans plan to buy a new TV during the Super Bowl sales. It makes it the busiest time of year for TV purchases.

According to the National Retail Federation, 7.5 million Americans purchased a TV leading up to the 2013 Super Bowl. That was up from 5.1 million in 2012.

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The FatWallet Survey shows of the 30% of Americans plan to buy a new TV in 2014. Of those:

•32% will buy it during Super Bowl sales
•46% of Boomers (age 50+) will buy TVs during the sales period
•45% said price was the most important factor
•55% said they will spend less than $500
•Samsung (33%) is the most popular brand
•86% want 1080 HD
•31% want a 55 inch or larger set

Do you plan on buying a new TV this year?

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