Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 11 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers.

I would know because I’m one of them.

Yet, when it comes to SEO, that’s only half the battle.

As Google’s algorithms have gotten increasingly sophisticated, they’ve also gotten better at identifying the absolute best sources of information for readers.

That’s a step beyond simply mobile optimization or structured data to land in all those SERP features.

It also means that you must present intuitive, user-friendly sites that make it easy for humans to navigate.

Fortunately, you can take many steps to ensure this.

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