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It’s no secret that site speed is important for SEO.
Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site.
A slow website and poor performance will impact user experience and accessibility, as well as affect a business’s growth and, ultimately, revenue.
In fact, organizations that have invested efforts into speed improvements have seen an increase in website traffic, better engagement, and an uplift in conversions.
is one example of this where, after implementing a performance budget, they saw an uplift in both user sentiment and engagement, which translated into a 44% increase in revenue.