For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge.

Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.

The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links.

In the past, Google’s algorithm was tuned for statistical signals to indicate something is normal versus spam, counting of links to determine what is most popular and so on.

All of that had little to do with actual users. In my opinion, what’s changed in recent years is that Google’s become more accurate about categorizing links by topics.

The main idea of this article is to think about what Google is doing then use those insights to plan your link building strategy.

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