Add Links to LinkedIn Stories With New Swipe-Up Feature

LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.

LinkedIn’s new swipe-up feature works in a similar way to what you may be accustomed to on Instagram Stories.

Available to LinkedIn Pages, and members who meet eligibility criteria, the new stories feature allows them to link out to a URL of their choice.

This creates another opportunity for LinkedIn Pages to drive traffic back to their company website, for example.

Here’s more about how the new feature works and who is eligible to use it.

Stories launched to a mixed reception from LinkedIn users, with many questioning whether it’s a good fit for a professional network.

The casual nature of the stories format makes it a fit for Instagram and Snapchat – but LinkedIn?

Now that links can be added, businesses may have the reason they’ve been looking for to participate in LinkedIn Stories.

LinkedIn can generate a meaningful amount of referral traffic to websites. Now there’s another tool with which to drive more traffic from the same source.

Be it your company website, your latest blog post, a new job listing, or anything else you want to drive people’s attention to. Link out to anything and users can access it with a simple swipe up.

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