Automated Title Tag Optimization Using Deep Learning

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.

Think about it for a minute.

If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way

Now, if you work on a site with hundreds, thousands, or millions of pages, doing this manually can become time-consuming and prohibitively expensive pretty quickly!

Maybe this is something that we could teach a machine to do for us.

It could end up doing it even better and faster than a data entry team.

Let’s find out.

We are going to combine a couple of technologies I’ve covered in previous columns:

Uber’s Ludwig
Google’s T5 (Text to Text Transfer Transformer)
In summary, it is an open-source “Auto ML” tool that allows you to train cutting-edge models without writing any code.

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