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Big Tips to Get Non-SEOs Bought Into SEO
Not to be pessimistic, but SEO can be an incredibly frustrating job.
It didn't take long to work in the industry for me to realize that SEO professionals were the outsiders.
Our successes often relied on other teams, not our own, so we were relegated to asking for favors.
At best, these requests would make it on the list (albeit usually close to the bottom). At worst, they'd be completely ignored.
I often referred to this as "yelling into a black hole."
My advice and requests went in, never to be seen again.
That's why I felt so validated to read Jessica Bowman's book, "The Executive SEO Playbook". In it, she says:
For so long, so many companies have been thinking about SEO as its own channel.
In reality, it is a search that can search engines and searchers to find out (ie, code and content).
This means that SEO is everyone's responsibility.
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