Once your app is connected to Google Ads, Google Play will automatically create a conversion source that consists of a download.

Another way to ease the process, right?

Not so fast.

There have been multiple instances where the Google Play source has overestimated initial downloads.

First Open events from Firebase or other third-party app sources have been more reliable and realistic, in my experience.

The other consideration is that you still need conversion sources to track iOS activity.

Enter in first open events.

This is an automatic event created (as long as the Firebase SDK is being used) that tracks not when a user first downloads the app, but first opens the app.

In order to optimize campaigns for “first installs,” the events need to be imported into Google Ads.

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