Cerca e Offri le migliori opportunità di guadagno
What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives?
Consistently and correctly quantifying the value created for the enterprise via marketing initiatives.
To put it succinctly: answering the age-old questions of, “What’s the ROI on our marketing?”
Or, more simply, “What’s working and what isn’t working?”
Marketing platforms have historically offered marketers various types of data to support this effort including:
Isn’t converting people at a higher rate good? Isn’t selling more stuff/driving more leads a good thing? Isn’t reducing your CPCs/CPMs positive?
The answer to each of those questions is a resounding “maybe.”
To understand why it’s important to remember that the overall goal of a business isn’t just to sell more stuff or acquire more customers; it’s to do those things profitably.
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