One of the most common problems I see content marketing teams have is being too zoomed in on content creation.

This tunnel vision leads to us feeling perpetually overwhelmed by the amount of “other stuff” content marketing takes.

And not paying attention to the bigger picture throws wrenches in a lot of marketing teams’ workflows.

It turns into a perpetual cycle

We plan our marketing strategies, and then our quarterly calendars, based on a completely inaccurate picture of what we have to do.

Then when we can’t stay on schedule, we feel overwhelmed and underwater.

Part of this is the planning fallacy: the phenomenon that no matter how many times that we, as humans, have completed a task before, when planning for it in the future, we’ll optimistically underestimate how much time we’ll need.

But another part of it is how we, as content marketers, place too much of an emphasis on content creation at the expense of other important parts of content marketing.

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