Content Pruning: What It Is & How to Use It for SEO

Removing old content can do wonders for your SEO. Learn how to weed out outdated content and polish up the new in this guide to content pruning. 

On May 4, 2020, in the midst of a pandemic and general chaos, Google rolled out another core algorithm update.

The May 2020 Core Update was the second core update of the year.

And it has come during a time in which COVID-19 has dramatically altered many users’ search behavior.

Verticals like media, finance, food, and healthcare saw major upswings in website traffic, whereas travel, transportation, and construction saw major dips.

We have observed that this core update aligns with Google’s ever-growing emphasis on high-quality content, freshness, and E-A-T
This brings us to the topic of content pruning.

What happens when information on your site is outdated or no longer accurate/relevant?

Well, based on what we’ve seen with this latest core update, your website will likely struggle to rank organically.

If your website has a wealth of old blog posts, product pages, announcements, etc., then now is the time to “prune.”

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