Coronavirus Impact on Google Ads and Affiliate Sales

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why.  Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment.

According to a report by digital marketing solutions provider , Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned off it’s advertising altogether.

Why is Amazon Virtually Cancelling Google Ads?
It appears that Amazon may be responding to changing trends in consumer spending due to the Covid-19 pandemic.

According to an article in Buzzfeed News, Amazon has reported a surge in buying that has necessitated hiring an additional 100,000 workers to meet the demand.

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