In times of social and economical crisis, it is understandable for companies to have an initial reaction to pause or postpone marketing, reining back on all deemed areas of expense.

This is often the human reaction to changing circumstances.

And in most cases, this is not an effective marketing strategy during a time of crisis.

This article explores practical and simple actions that companies can take to maximize crisis marketing in difficult times.

I am not suggesting that marketing is simple during challenging times for companies and consumers.

However, there are new and changing marketing opportunities to take action on, plus many important roles for marketing to fulfill.

Here is a good related read to this topic looking at keeping SEO customers during times of crisis.

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