Cumulative Layout Shift – Overview of 2021 Google Ranking Factor

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.

CLS is the unexpected shifting of web page elements while the page is still downloading. The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content.

Minimizing CLS is important because pages that shift around can cause a poor user experience.

A poor CLS score is indicative of coding issues that can be solved.

Images and videos need to have the height and width dimensions declared in the HTML. With regard to responsive images, make sure that the different images sizes for the different viewports use the same aspect ratio.

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