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Does Google Set Limits to Search Traffic?
Google’s John Mueller answered a question about throttling traffic to sites displayed in . Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.
The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.
So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about biking.
Some in the SEO search marketing community have suggested that Google throttles traffic. Throttling means to control how much of something flows through.
Web publishers have noticed that traffic sometimes comes in bursts and that the daily traffic totals seem to have a ceiling, a limit.
This phenomenon is what caused some publishers to suggest that Google throttles traffic.
The person asking the question implicitly asks if it has something to do with the server capacity.
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