A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how to do it right.

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers.

Interesting challenges presented themselves with shrunken budgets for many, or even altered tactics to see success during this year’s darkest days.

For a fortunate few, business actually grew digitally in certain industry verticals through the year that afforded them the ability to test new ideas. If anything, this year has forced us to think differently.

This provides a great chance to look at your digital campaigns; and in avoidance of complacency, audit your year to see the success that may help you in 2021.

Let’s take a look into five areas that glean future insight!

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