Ecommerce & Mcommerce: How to Prepare for the Holidays

Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here.

Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:

Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019.
Amazon posted a 60% increase in sales on its marketplace.
Adobe estimates that $9 billion was spent online in the U.S. on Black Friday alone.
Yet as retailers will know from experience, the BFCM period has blurred into one long, festive shopping extravaganza.

Mastercard has coined the phrase “The 75 days of Christmas” to cover this extended run of increased online spending. It begins in October (this year’s Prime Day on October 13-14 is a handy marker) and continues until after Christmas Day.

In the broader context of 2020, there were some clear winners and losers over this year’s frenzied shopping period.

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