Enhance the Value of Search Insights With Action

Insights are great, but they serve far more value with instant action.

Making the case for budget and resources to power SEO automation is a hard sell if no one else in the organization understands what it does.

Which is the more compelling argument?

“It will save us time and money by automating repetitive tasks and also enables me to optimize our web content more effectively.”

Or…

“It assists in the analysis of our massive volume of consumer and market data so I can bring you the most relevant, timely, and useful insights and recommendations.”

Making the case for SEO is never so simple as a single sentence of justification. But you get the idea.

It’s a shift in mindset – a retraining of the brain – to think and speak of SEO not as a channel or department but as a fundamental source of business intelligence that is central to the company’s success.

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