EO Tips to Safely Make Your Old Content Fresh Again

Fresh content still is powerful currency when it comes to search.

Ever since , the more recent and relevant your content is, the higher its chances to rank in SERPs.

But what about the “appearance” of freshness?

What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “

” – content that’s meant to withstand the test of time – current and relevant year after year?

In this article, I’ll answer these questions by examining how key influencers in the SEO and digital marketing industry treat date stamps.

I’ll also discuss my strategy for combating outdated content

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