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Examples of Unnatural Links
Below are 11 examples of unnatural links that could result in a penalty.
1. Link Schemes
Link schemes (also called link farms or private blog networks) are an old school link building tactic. Essentially, you build links by linking from other websites you own. Remember the J.C. Penney link scheme controversy? Overstock is another. And, Rap Genius.
How to fix: Stop using them immediately and add to the disavow list.
2. Low-Quality Directories and Bookmarking Sites
Don’t get me wrong — some bookmarking sites and directories are still very relevant. Sites like Reddit, Alltop, Manta, Yelp, Google My Business, etc. are all good sites for users and search engines.
The key to this is good sites for users. If they don’t offer value to the user, then skip it.
This case study proves that directories are still a quick, quality win for backlinks.
How to fix: Claim your profile and remove your listing.
3. Link Exchanges
Link exchanges are often a blurry line for unnatural links.
Here is a great example of what a bad link exchange looks like this.
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