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Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year’s Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled “Epic Playdate” and “Team,” both of which were well received.
For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled “Dad’s Sixth Sense” is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan’s Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting. Automatic Emergency Braking is included in the Genesis’ Sensory Surround Safety System on the 2014 Genesis sedan.
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The second spot, titled “Nice,” will air during the fourth quarter and feature the 2014 Elantra; the ad’s story will focus on a young comedian.