Google Ads to Require Identity Verification

Google announced today they will begin requiring documentation of user identity and geographic location for advertisers.

The new policy is tied to their 2018 policy update requiring identification verification for political advertisements.

The verification program will include:

  • personal identification methods
  • business incorporation documents
  • possibly other items to verify who they are
  • operating geography

The program will start in the U.S. and roll out globally, with Google noting they believe it will take a few years to complete verification for the entire ad ecosystem.

Certain industries will be prioritized in the phased roll-out and will be notified accordingly. They will have 30 days to submit the required verification upon receiving notice it is required.

Failure to submit the information within 30 days will result in ads being stopped.

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